Hyundai N1 City beat the Northcliff dealership in Johannesburg into second place for the silver award in the category for the bigger dealerships, while Hyundai Germiston received the bronze prize in this group.

In category B, Hyundai Springs walked away with the gold award, and Hyundai Lichtenburg lifted the gold prize in category C for smaller dealerships.

The Sales Dealer of the Year prize in category A went to Hyundai Hillcrest in KwaZulu-Natal, while Hyundai Northcliff distinguished itself as Service Dealer of the Year among the bigger dealers. Hyundai Sandton is the Parts Dealer of the Year for 2024.

The criteria for the overall Dealer of the Year award include the dealership’s performance in terms of sales, service and parts sales. Dealer standards and customer satisfaction index play a role in determining the service score, while market share in the relevant area, customer satisfaction, passenger car and commercial vehicle sales volume are considered, among other things, for the sales performance.

Tarek Mosaad, director of sales and planning at Hyundai Motor Company’s Middle East & Africa headquarters in Dubai, congratulated the dealers. “It is you who represent the brand at the coalface, who sell our cars, service our cars, and ultimately have to keep our customers loyal and happy,” he says.

“You have been doing this successfully in a difficult, disruptive and fast-changing motor industry – here and in the rest of the world – which is causing headaches for a number of global motor brands. It is already leading to new mergers; and some brands are closing production lines in Europe. It is not going to get easier, and we have to adapt, innovate and dedicate ourselves to protect our market share and keep the Hyundai brand relevant.”

Tarek pointed out that the Hyundai brand has built a reputation for quality of design, quality of fit and finish, and it is up to all Hyundai staff to ensure that quality of after-sales service will also make its products attractive.