JAECOO adds new J5 to its product range
JAECOO expanded is local line-up with the addition of the new J5 to the range. The J5 consists of three models, Vortex, Glacier and Inferno.
- Product News
- 17 September 2025
"I can still remember back in the days when one of the worst experiences was to take your vehicle for a service. I was 18 years old and getting up early, waiting in queues and being exposed to the elements became a “outing” I dreaded."
That outcome and the fact that they required a totally different experience were what was really needed, stuck with Imtiaz Laher, owner and Dealer Principal of Freeway Toyota in Ormonde, Johannesburg.
Over the years, he always aimed to give a better service at his family-owned dealership, but his dream was to have a dealership that stood out from the rest in every aspect of the business.
After visits to the USA and Middle Eastern Toyota dealerships, where mega facilities offering different customer comforts are well-known, he knew exactly what he had to do, he tells Dealerfloor.
Freeway Toyota now
“The project to make Freeway Toyota one of a kind in South Africa began in all earnest about a year and a half ago. Not only did we triple the size of our premises, but we totally transformed the facility and what we had to offer,” he tells us.
“In a pioneering move for the South African automotive industry, Freeway Toyota has launched the country's first original online parts store. Customers can easily purchase online with quick and convenient delivery nationwide.
“The new pre-owned inventory of 150 vehicles caters to a wide range of price categories.
“At the heart of the new offerings is an ultra-luxury restaurant, equipped with Wi-Fi and power points, providing a comfortable and luxurious environment for customers. Clients can book a 60-minute express service and enjoy a complimentary waffle and coffee while they wait, making vehicle maintenance a pleasant and convenient experience.
Freeway Toyota then
“The restaurant will also be open over weekends, allowing visitors to indulge in culinary delights while exploring and purchasing their next dream vehicle. The restaurant, YML, is the initials of his father who passed away last year,” Imtiaz says.
Freeway Toyota is still a family-owned Toyota dealership established in 1982 with the Laher-family buying the dealership in 1997.
He says this expansion extends Freeway Toyota's commitment to high volume and fair profits, a principle that has defined their outlook on vehicle sales.
“This innovation aims to transform the often stressful experience of vehicle servicing. Customers can now enjoy a seamless service booking process and benefit from a host of new amenities designed to enhance their visit,” he concludes.
Located near Gold Reef City, Freeway Toyota continues to set new standards in the automotive industry with these exciting developments. The dealership invites everyone to experience the future of automotive service and sales.
Freeway Toyota YML Eatery
JAECOO expanded is local line-up with the addition of the new J5 to the range. The J5 consists of three models, Vortex, Glacier and Inferno.
Since making its debut on South African roads in 1969, the Toyota Hilux has grown into more than just a trusted vehicle. It has become part of the nation’s motoring heritage, a name synonymous with reliability and strength.
GWM South Africa has unveiled the new P300 SX range, an addition that completes the P300 portfolio and strengthens the brand’s position in the commercial vehicle segment.
Advertisement
Advertisement
A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz
“I’m excited and ready for the new challenge,” says Brian Looney, the newly appointed Dealer Principal at CFAO Mobility’s brand-new Isuzu dealership at Cape Gate, which is set to be fully operational from October this year.
The stories shared at the 2025 Tata Dealer Conference in South Africa, weren’t just tales of sales success. They were case studies in how local business development happens when a network is built on mentorship, innovation and long-term commitment and partnerships.
DFSK hit the road in the Eastern Cape recently with the official opening of the East London DFSK dealership on 6 September.