Your next car deal could come with an AI upgrade you’ll appreciate
Artificial Intelligence (AI) can play a vital role for customers to make the right choice when hunting for a pre-owned vehicle.
- Industry News
- 5 November 2026
Audi Centre Sandton was named 2024 Dealer of the Year, while Hatfield Motor Group walked away with the coveted 2024 Dealer Group of the Year prize during Audi South Africa’s annual Vorsprung Awards.
“Our dealers are the driving force behind Audi’s success. In a challenging and competitive market, they continue to set new benchmarks for excellence. Like elsewhere in the world, our market is affected by economic pressures, rising living costs and shifting consumer preferences, yet our dealers remain incredibly and impressively resilient,” says Sascha Sauer, Head of Audi South Africa.
“Our dealers are the ambassadors of our brand. Their dedication to understanding Audi customers’ unique needs allows them to deliver extraordinary service. Each award is a testament to their commitment to excellence,” he says.
Dealer of the Year: Audi Centre Sandton.
Dealer Group of the Year: Hatfield Motor Group.
Dealer Principal of the Year:
New Vehicle Sales Manager of the Year:
Pre-owned Sales Manager of the Year:
Service Manager of the Year:
Parts Manager of the Year: Neil Koffman, Audi Centre Hatfield.
Business Manager of the Year:
New Vehicle Sales Executive of the Year:
Pre-owned Sales Executive of the Year:
RS Model Expert of the Year: Mark Friedman, Audi Centre Sandton
Artificial Intelligence (AI) can play a vital role for customers to make the right choice when hunting for a pre-owned vehicle.
The South African motor industry has lost one of its longstanding business figures following the passing of Jebb McIntosh, the group chief executive of Combined Motor Holdings (CMH), on Monday, 2 November 2026.
“South Africa’s automotive industry has been AGOA’s largest user, but for the sector the preference has already been largely overridden by the 25% Section 232 tariffs applied on vehicles and components. Losing AGOA adds a further cost to an industry that has already absorbed a significant shock.”
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Ford South Africa employees and dealer partners contributed more than 8 000 volunteer hours to 29 community projects during its 2026 Global Caring Month programme.
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