Audi invites customers to visit their dealerships
Audi South Africa has launched The Audi Open Haus Sales Event, a national retail campaign inviting customers into Audi Dealerships nationwide.
- Dealer News
- 17 March 2026
Audi Centre Sandton was named 2024 Dealer of the Year, while Hatfield Motor Group walked away with the coveted 2024 Dealer Group of the Year prize during Audi South Africa’s annual Vorsprung Awards.
“Our dealers are the driving force behind Audi’s success. In a challenging and competitive market, they continue to set new benchmarks for excellence. Like elsewhere in the world, our market is affected by economic pressures, rising living costs and shifting consumer preferences, yet our dealers remain incredibly and impressively resilient,” says Sascha Sauer, Head of Audi South Africa.
“Our dealers are the ambassadors of our brand. Their dedication to understanding Audi customers’ unique needs allows them to deliver extraordinary service. Each award is a testament to their commitment to excellence,” he says.
Dealer of the Year: Audi Centre Sandton.
Dealer Group of the Year: Hatfield Motor Group.
Dealer Principal of the Year:
New Vehicle Sales Manager of the Year:
Pre-owned Sales Manager of the Year:
Service Manager of the Year:
Parts Manager of the Year: Neil Koffman, Audi Centre Hatfield.
Business Manager of the Year:
New Vehicle Sales Executive of the Year:
Pre-owned Sales Executive of the Year:
RS Model Expert of the Year: Mark Friedman, Audi Centre Sandton
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Audi South Africa has launched The Audi Open Haus Sales Event, a national retail campaign inviting customers into Audi Dealerships nationwide.
With youth unemployment remaining one of South Africa’s biggest challenges, the National Automobile Dealers’ Association (NADA) has launched Motoring Mavericks, a movement designed to show young people that car dealerships offer far more than sales or mechanical jobs.
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