Jaguar Land Rover SA has introduced a new driving experience to new and prospective customers.
Designed for the fast-paced life in Mzansi, the driving experience takes only 90 minutes and includes a chat on the vehicle features, something to snack on and a self-drive on the JLR Experience track in a 14-hectare property in Lonehill, Johannesburg.
The Taster Drives is open to anyone, including people who simply want to drive a Jaguar or Land Rover for the experience. It is also available to JLR dealers who can gift prospects with a Taster Drive voucher to give them a longer drive than the usual test drive around the dealership and back.
The new Taster Drives are offered alongside the Experience centre’s comprehensive selection of half-day, full-day or bespoke luxury travel driving experiences that are available in a wide range of current Jaguars and Land Rovers, including the supercharged F-PACE SVR, all-electric I-PACE, the new Defender and the brand-new Range Rover, among others.
Taster Drives start at R1 520 per person, or R2 200 for V8 models and the all-electric Jaguar I-PACE. Driving guests are required to present valid South African driving licence cards and must be at least 23 years of age to drive V8 or electric models.
All driving courses are hosted by Jaguar Land Rover’s accredited instructors.
JLR says its Experience Centre is the first of its kind in the Southern Hemisphere for the group and it is also the largest of its kind in the group’s global operations.
Supergroup Dealerships announced the upcoming launch of four new MG dealerships as part of its growing portfolio. The new locations that are set to open soon, include three on the East Rand, one in Rustenburg and one in Paarl, Western Cape.
The highly anticipated F&I Industry Awards 2024, which were held recently, showcased the pinnacle of excellence and innovation in the automotive financial and insurance sector.
In a groundbreaking move towards offering a comprehensive, one-stop integrated service to its customers, Absa has introduced an integrated Finance & Insurance solution for dealer partners across South Africa. This innovative initiative marks a significant step towards enhancing customer experience and streamlining financial services.
Advertisement
Advertisement
I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
Supergroup Dealerships announced the upcoming launch of four new MG dealerships as part of its growing portfolio. The new locations that are set to open soon, include three on the East Rand, one in Rustenburg and one in Paarl, Western Cape.
The Nissan Magnite seems to have captured the imagination of traditional as well as new buyers of the brand. With an updated Magnite recently launched and arriving at dealerships currently, there is good interest from prospective buyers of small Crossovers with a strong SUV character.
As 2024 draws to a close, I think it is pertinent to look back at some of the articles that I have written this year. I always try to concentrate on the basics and very often they are the areas of a dealership that need continuous and regular focus.
