Jaguar Land Rover SA has introduced a new driving experience to new and prospective customers.
Designed for the fast-paced life in Mzansi, the driving experience takes only 90 minutes and includes a chat on the vehicle features, something to snack on and a self-drive on the JLR Experience track in a 14-hectare property in Lonehill, Johannesburg.
The Taster Drives is open to anyone, including people who simply want to drive a Jaguar or Land Rover for the experience. It is also available to JLR dealers who can gift prospects with a Taster Drive voucher to give them a longer drive than the usual test drive around the dealership and back.
The new Taster Drives are offered alongside the Experience centre’s comprehensive selection of half-day, full-day or bespoke luxury travel driving experiences that are available in a wide range of current Jaguars and Land Rovers, including the supercharged F-PACE SVR, all-electric I-PACE, the new Defender and the brand-new Range Rover, among others.
Taster Drives start at R1 520 per person, or R2 200 for V8 models and the all-electric Jaguar I-PACE. Driving guests are required to present valid South African driving licence cards and must be at least 23 years of age to drive V8 or electric models.
All driving courses are hosted by Jaguar Land Rover’s accredited instructors.
JLR says its Experience Centre is the first of its kind in the Southern Hemisphere for the group and it is also the largest of its kind in the group’s global operations.
South Africa's new vehicle market sustained strong momentum in August 2026, with aggregate sales increasing by 11,4% year-on-year to 57 898 units, says the Automotive Business Councill | naamsa.
South Africa’s new-vehicle market maintained its momentum in August, with aggregate sales of 57 898 units representing an increase of 11.4% compared with the same month last year.
ZF Aftermarket has named Maic Dressen as Managing Director of ZF Services South Africa (Pty) Ltd and Sub-regional Head for Sub-Saharan Africa and the DomTom regions. He will lead the company’s South African operations and support its growth across the continent.
Advertisement
Advertisement
I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
Volvo Cars Century City, a member of the Super Group Dealership family, announced its continued commitment to serving Cape Town with world-class facilities, electrified vehicles, and Volvo’s renowned safety innovations. This is what the manufacturer says about its new dealership.
South Africa's automotive industry is struggling to find the specialised technical skills it needs, even as the country faces high youth unemployment.
That might be the case, but the old pitch might be dead, says AutoTrader, as cars appearing on a buyer’s shortlist may not all have been found through a conventional search.
