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- Industry News
- 25 November 2024
Volkswagen recently hosted its annual Grand Prix Awards online and recognised the best performing dealers in its South African network.
Volkswagen recently hosted its annual Grand Prix Awards online and recognised the best performing dealers in its South African network.
The VW Grand Prix Awards were held on Thursday 11 June 2020, and several dealers in the Western Cape won awards, including:
“We won this prestigious award for the eighth time!” says McCarthy Volkswagen Parow’s Geo Nel.
“The criteria for these awards include customer service, sales and service, and dealers are judged on each of these.”
Apart from McCarthy Volkswagen Parow being named as one of the five winners in the Western Cape in the category Club of Excellence Awards as Dealers of the Year, two of its managers were singled out as Golden Circle Award winners.
“André Kramer won the award as New Car Manager, while Ferdi Mouton was awarded the prize as Service Manager,” boasts Nel.
This year’s awards were streamed to all 109 Volkswagen dealers in an effort to adhere to social distancing guidelines.
“Over 50 000 vehicle sales were channelled through the Volkswagen Dealer Network last year,” says Mike Glendinning, Volkswagen Group South Africa’s Sales and Marketing Director. “Our dealers played an important role in helping the Volkswagen Passenger Car brand to achieve its highest market share since 1996. Even during the time of the COVID-19 pandemic with its social distancing guidelines, we found an innovative way to recognise their achievements.”
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.