A chat with Erad de Lange of Toyota Caledon

Erad de Lange is a man of few words. As Dealer Principal and owner of Caledon Toyota since 2007, he is a busy man, though. The dealership is buzzing – all day, every day.

Caledon Toyota cars

As a rich farming district, Caledon is Toyota country and it shows in the scale of the dealership, which sells a car just about every working day.

“When you walk into Caledon Toyota, you can expect to be greeted by a team of highly trained, motivated individuals all working towards the common goals of the company and dedicated to providing you with personal service excellence and efficiency,” De Lange says.

From the company’s premises at 30 Prince Alfred Rd in Caledon, the capital of the Overberg (located 110 km east of Cape Town and 70 km from Somerset West on the N2), the dealership serves the whole area – the towns of Caledon, Villiersdorp, Riviersonderend, Kleinmond and Greyton – with a staff of 38, including the panel shop.

Caledon Toyota offers the full range of new Toyota vehicles – passenger cars, SUVs and, of course, South Africa’s top-selling vehicle, the Hilux in all its shapes and forms – in its showroom as well as the Automark Certified pre-owned floor. More than just supplying trusted, reliable vehicles to tackle any situation, Caledon Toyota offers its customers unparalleled safety and performance by using genuine Toyota parts to ensure that ”once you put yourself in a Toyota, you know that you are home”.

Every month the workshop services about 350 vehicles.

Caledon Toyota
Caledon Toyota

To serve such a large and diverse customer base, all members of staff are encouraged to be creative and give innovative input, including intelligent risk taking. In doing so, Caledon Toyota recognises mistakes may occur, but service will be better as a result.

“The customer is the ultimate judge of our products and services, not management.”

Caledon Toyota is no stranger to achieving top results, having won a number of prizes over the years, including in 2019 for the highest level of proficiency for both new vehicle sales and Automark. The prize was a wonderful trip to Mauritius.

The dealership’s success, De Lange believes, is because, “We pride ourselves on our ability to make and meet commitments and pay attention to detail.”

More Dealer News stories

Success part of GWM Alpina Springs repertoire

Success part of GWM Alpina Springs repertoire

A veteran in the automotive world with a proven track record over many decades is at the heart of GWM/HAVAL Springs’ success in the latest Dealer of the Year contest for the Chinese vehicle brand.

  • 12 April 2024
Stellantis expands offering with CFAO Mobility, Westvaal

Stellantis expands offering with CFAO Mobility, Westvaal

Stellantis continues its drive to make brands easily accessible to customers through its multi-franchise dealer network with the addition of Jeep and Fait brands to Williams Hunt Fourways in Johannesburg, part of CFAO Mobility, and the same addition applies to the Westvaal Motor Group in Menlyn, Pretoria.

  • 10 April 2024
BMW Midrand DP tells us how it’s done

BMW Midrand DP tells us how it’s done

BMW Midrand won the much sought-after Retailer of the Year award for the first time in 2021, and on the MINI side it has been awarded the top retailer title twice consecutively, in 2018 and 2019. Now the dealership has won both brands' top award for 2023.

  • 9 April 2024