Business goes where it is invited and stays where it is treated well.
This is the motto of Motus Hino Parow in the Western Cape, which recently scooped the national Hino Dealer of the Year award.
This highly sought-after recognition was awarded to Hino Parow for 2019 and was simply part of numerous accolades received for the year.
“Our management and staff are highly motivated, and most of them are seasoned members who take pride in their daily tasks,” says Dealer Principal Wouter Nel, who received the award on behalf of the dealership.
“This pride is the main reason for the numerous awards and accolades we have received over the years. Owing to our great team, the prestigious Dealer of the Year accolade was awarded to us for the first time in 2014 and, we are proud to say, we have recently been awarded the “Hino Wings” trophy for the for the second time for our performance in 2019.”
The Toyota Dealer Awards are based on a comprehensive set of metrics measuring each dealer throughout the preceding year and are focused on customer service, environmental protection, financial performance and vehicle sales.
“If anything, the global outbreak of COVID-19 has taught us to be resilient and agile – making us change the way we have been conducting business for years in favour of new ways,” said Toyota Motors South Africa President and CEO Andrew Kirby.
“It’s been encouraging to see how well everyone has adapted, with dealers across the country preparing their facilities to meet all the operational standards – as stipulated by government.”
Hino Parow had a relatively slow start at the beginning of 2019, but by quickly re-aligning, they soon realised they stood a good chance of walking away with the 2019 Dealer of the Year Award. The management team remained focused and motivated throughout the year.
Hino Parow achieved 104% of their Hino sales target, while on the parts side, they achieved 101% of the target. The dealership CE (Customer Experience) scores include:
Hino Parow also won the Hino Service Marketing Certificate for 2019, providing further proof of the importance of focusing on all departments in the running for Dealer of the Year.
The National Automobile Dealers’ Association (NADA) announced the nationwide roll-out of its new dealership decal programme, designed to empower South African consumers in making confident, informed choices about where to purchase or service their vehicles.
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Advertisement
Advertisement
A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
