The new Dealer Principal who joined Ford Tygervalley has an innovative feel-good technique when it comes to handing over a customer’s new pride and joy.
Mokhethi Monareng, the new Dealer Principal who joined Ford Tygervalley in the northern suburbs of Cape Town in January 2020, has an innovative feel-good technique when it comes to handing over a customer’s new pride and joy: the staff in the showroom all come together, roll out the red carpet and do a spur-of-the-moment dance.
Mokhethi (pronounced mook-ge-ti with an Afrikaans-like guttural ggg-sound) and his team also posted a dancing video to show their appreciation when the dealer network was allowed to reopen in May.
“Buying a new vehicle is the most expensive purchase for most people, excluding maybe those who buy a house or similar property. But it is a massive event for all buyers who collect their vehicles at a dealership, so we celebrate with them, record the hand-over and send them home in their new vehicle, a video clip of the handover and the promise of a long-lasting relationship.”
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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