Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
New to South Africa but not new to Audi’s business in South Africa. Sascha Sauer is the new Head of Audi Africa and will lead the Four Rings locally taking over the reins from Trevor Hill.
Previously, Sascha was the Sales Director for the Region Africa and Middle/Near East, based at Audi’s headquarters in Ingolstadt, Germany, so he has been very involved in the Audi South Africa business for the past two years.
According to Mike Glendinning, Sales and Marketing Director for Volkswagen Group South Africa, Sascha brings a wealth of knowledge, experience and passion to develop and grow the Audi brand and business in South Africa.
“Given his most recent role, he has a running start and a good understanding of the South African operations and the local Audi Dealer network. He will provide good leadership to Audi South Africa, and we look forward to welcoming him to his new home,” says Mike.
Sascha says he is looking forward to furthering the progress of the Audi brand in South Africa by working together with the internal Audi team and the Dealer partners towards securing future readiness for the Audi business.
He holds an MBA from Sheffield Hallam University and is a qualified Mechanical Engineer. Sascha started his career with Audi in 1997 within International Sales and Marketing Controlling, being responsible for Pricing in the markets of South-East Asia and later for the United States, Canada and Mexico.
Sascha has held various positions within the brand since then. His experience over the past 23 years includes heading up project work within Sales and Marketing; working with a variety of Audi markets and importers such as France, Belgium, the Netherlands, Luxemburg, Ireland; as well as emerging markets of India and Vietnam.
He has also held various positions in both Sales and Aftersales and has enjoyed exposure in managing many global cross-functional projects. A significant mention was his time in China between 2009 and 2012, when he headed up the Audi Sales department at FAW-VW while positively steering the organisation’s sales performance which made China become the largest market for Audi globally.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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