Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Renai Moothilal says South Africa can benefit from the global shift to making electric drivetrains, despite electric drive trains having far fewer parts than fossil fuel engines.
The Executive Director of the National Association of Automotive Component and Allied Manufacturers (Naacam) made this point during a public webinar in which he discussed the findings of KPMG’s 2020 Automotive Survey with other heavyweights in the auto trade.
One of the findings in KPMG’s survey is that the availability of raw materials will play a decisive role in powertrain developments and technology agendas in the future.
Moothilal said the value chain to make and export electric vehicle components already exists in South Africa. He pointed out a lot of components for fossil fuel cars are also used in electric cars.
“We don't need to lose production; we have the breadth and depth — from Original Equipment to Tier One component manufacturers — the components makers will follow the market. We got to treasure this production environment, irrespective of the powertrains,” he said.
He said considering that sales in South Africa’s automotive sector were down 30% before lockdown and 60% year-on-year, local manufacturers now have to think of wider vehicle production and expand their export product mix to get traction in old and new markets.
Moothilal said SA’s access to raw materials placed it in a good position to become a global exporting hub of component production, from sound-deadening parts to coil springs.
He said that new market development was key, especially in Africa. “We have, for a long time, had an insulated market, outside our traditional export markets, we have not done the hard yards in developing regional markets to absorb the SA products.”
Moothilal said for new market developers, opportunities awaited not only in new vehicle sales, but also in after-market sales. But he stressed that local industry players and policy makers must prevent this nascent market from becoming a dumping ground. In this battle, he said the biggest competitor “is our sister factories overseas”.
“Where are all the ICE vehicles in Europe right now going to end up if we don't drive industrial policies?” he asked rhetorically.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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