With 32 years’ experience as new car salesman, Volkswagen Tableview’s sales executive, Gerhard Rademan, still has the pedal to the metal (he prefers mettle) coping with some metaphorical oil leaks and flat tyres of a long career in the automotive business.
Share with friends
“I started my sales career back in 1988 and worked for many different OEM dealerships, apart from a five-year stint at Old Mutual in the 1990s, but I returned to the car sales world in 1998 and joined Volkswagen a decade ago,” he recalls. This father of four, who grew up as the son of a proud Transnet worker, recently buried his elderly father who last month passed away at the age of 94.
“Our current Dealer Principal, Paul Louw, lured me over from McCarthy Volkswagen in Parow. I was put on retirement at the age of 63, but they asked me to stay on for another year, and then another, but they couldn’t keep me on after 65, so Paul asked me to join the Tableview team. I’ll work here until the day I don’t want to anymore.”
Gerhard Rademan on the showroom floor.
Gerhard acknowledges that after so many years in the business, he has built up a good customer base.
“It’s all about the relationship. Many customers followed me here – some even drive all the way from Durbanville and Bellville to do business with us. Working from behind a mask makes it difficult, but as it is part of life now, we push along.”
Gerhard does not regard himself as a veteran car salesman as he is still working full-time.
“The other day I bumped into someone here at the dealership and thought I recognised him, but I wasn’t sure. He had the same reaction and we chatted. He turned out to be a high school classmate of mine from yonks. He was head boy when I was in matric. Online is the new normal, yes, but nothing beats personal interaction.”
Married to Belinda, his second wife, the couple have twin daughters who live in England as well as a son, who also moved to the UK. “I also have a daughter who lives in Pretoria and works as a horse-riding instructor – keeping horsepower in the family!”
Gerhard has toned things down quite a bit, enjoying the “much more relaxing lifestyle of Tableview” by spending time after work with his wife and doing some gardening. “We used to play golf a lot, and in my younger days I played rugby and squash. I used to fish as well, but my wife says I’m allowed to drink at home, so gardening is more my style lately,” says the 67-year-old who, at this stage in life, has no immediate plans to clear out his desk at VW Tableview quite yet.
“Since moving into these fantastic new facilities when I joined the team here, we were challenged by the lockdown like everyone else, so we still have to work a little harder. We won the VWSA Club of Excellence Award this year, so we are doing something right! I just wish we could throw open our doors again!”
VSL Manufacturing officially unveiled its new R750 million, purpose-built manufacturing facility adjacent to the Isuzu Motors South Africa (IMSAf) assembly plant in Struandale, marking a major milestone for South Africa’s automotive value chain, black industrialisation, and the Eastern Cape’s manufacturing ecosystem.
FAW Trucks Southern Africa recently welcomed the extended Southern African regional dealer network and teams as well as country managers, sales directors and technical heads from across the continent to its flagship manufacturing facility in the Coega Industrial Development Zone for the 2025 Export Dealer Conference.
With a passion for the brand and a commitment to delivering the best service and community involvement, MG’s new flagship dealer in Fourways is ready to take the iconic nameplate to new heights.
Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.
With a passion for the brand and a commitment to delivering the best service and community involvement, MG’s new flagship dealer in Fourways is ready to take the iconic nameplate to new heights.
Mazda Southern Africa announced the addition of two new dealer groups to its national after-sales network, strengthening customer convenience and service support across key regions.
Korean automaker Hyundai has been an unmitigated success in the SA new car space. The relative newcomer to the market has been a consistent top-five feature on the new-car sales charts. There are many reasons for this, including good, reliable products at competitive prices. In part, the success is also driven by innovation.