JAECOO has officially announced the group’s entry into South Africa, making it one of the very first countries in the world to welcome the newly established urban off-road SUV brand.
JAECOO made its global debut at Auto Shanghai 2023 in China as recently as April, when it was announced as an independent brand with a focus on urban off-road SUVs and a fitting brand slogan of “From Classic, Beyond Classic”.
The brand’s uncompromising driving solution is called All Road Drive Intelligent System (ARDIS), which offers seven unique driving modes, each optimising the vehicle’s dynamics, power delivery and other aspects for specific driving scenarios. Each mode delivers a unique experience that brings out the best in the SUV for that chosen condition.
JAECOO will launch with the J7 in early 2024. Positioned as a mid-sized SUV, the J7 boasts as many as seven drive modes and comfortably seats five adults in a luxurious cabin that also features a 14.8-inch vertically positioned touchscreen.
The J7 and other upcoming JAECOO products will be sold through and supported by a dedicated network of OMODA & JAECOO dealerships, with 30 already established across South Africa.
“Earlier this year, South Africa was the first country on the African continent to offer the OMODA brand, and we are now among the first in the world to welcome JAECOO. We have big plans for JAECOO, including the expansion of our dealer network to approximately 50 dealerships by the end of 2024,” said Tony Liu, Executive Deputy General Manager for OMODA & JAECOO.
The JAECOO name is inspired by a fusion of the German word “jäger” (meaning “hunter”) and the English term “cool”, capturing two elements central to the brand’s philosophy: outdoor adventure and urbanism.
More details and local specifications will be released closer to the J7’s launch next year.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Nissan says the latest wave of launches from the brand in South Africa supports Nissan’s long-standing commitment to the country, underpinned by more than 60 years of local presence.
The stories shared at the 2025 Tata Dealer Conference in South Africa, weren’t just tales of sales success. They were case studies in how local business development happens when a network is built on mentorship, innovation and long-term commitment and partnerships.
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A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz
Nissan says the latest wave of launches from the brand in South Africa supports Nissan’s long-standing commitment to the country, underpinned by more than 60 years of local presence.
Daimler Truck South Africa (DTSA) hosted its biggest event of 2025 – “The Daimler Truck Experience”, under the theme “For All Who Keep Africa Moving” at the Gerotek Testing Facility in Pretoria.
Tata’s passenger vehicles made a return to the South African market with some interesting models. Let’s take a closer look at what is available and at what price.
