Brand O&J – the fast-growing Chery Group division comprising the OMODA and JAECOO marques – is rapidly expanding into the global new-energy vehicle space. Equipped with a fully electric powertrain, the rugged new J6 is the next step in this forward-thinking strategy.

“The exciting new JAECOO J6 will be revealed to the South African public at the upcoming Festival of Motoring, giving local enthusiasts an early opportunity to get up close and personal with this full-of-character battery-electric compact SUV,” said Shannon Gahagan, National Brand and Marketing Manager OMODA & JAECOO.

Featuring a retro-inspired exterior design and boxy proportions, the five-seater JAECOO J6 is deceptively spacious inside, with the versatile cabin furthermore featuring a plethora of clever storage spaces. In terms of driving dynamics, the SUV is both comfortable in the city and highly capable off the beaten path.

The new J6 thus fits in with JAECOO’s already established position as an innovative urban off-road SUV brand. Like its siblings, it’s tougher than a typical crossover but more comfortable than a traditional off-roader, which will help to further a new urban off-roading trend started by the J7.

“Although we’re preparing to launch a plug-in hybrid electric (PHEV) version of the J7 – which will push the brand into the local new-energy vehicle space – the upcoming J6 represents the next step for our growing line-up as it’s set to arrive as the first fully electric model to wear the JAECOO badge,” added Gahagan.

In April, the first JAECOO’s model, the J7, was launched locally. In July, local registrations of the sleekly styled urban off-road contender saw JAECOO climb to an impressive 26th position on the list of 54 automotive makes reporting new-vehicle sales figures to industry representative body, naamsa. The upcoming arrivals of new models such as the J6 will help the brand grow even further.

More details of the new JAECOO J6 will be announced at the vehicle’s official local unveiling at the Festival of Motoring in Gauteng, with a South African market launch planned for 2025.