iCAUR prepares for local debut at Festival of Motoring
iCAUR will officially be taking its inaugural step into the South African spotlight at this year’s Festival of Motoring in Kyalami at the end of August.
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The world got its first look at the marque at Auto Shanghai in April 2023. Under Chery’s vision, iCAUR promotes the goal of catering to drivers who are young at heart.
The brand is preparing for its official market launch in the first quarter of 2026 and will operate alongside Omoda and Jaecoo. Chery recently made its way onto the Fortune Global 500 list, having surpassed 600 000 global sales across all three brands in 27 months.
The city-smart V23 will be taking centre stage at the iCAUR booth as a display model at the Festival of Motoring giving visitors a taste of what to expect when the brand’s full line-up arrives on local dealership floors.
Shannon Gahagan, National Brand and Marketing Manager at iCAUR South Africa, says the team has spent countless hours preparing for this highly anticipated moment. “We are incredibly excited to introduce iCAUR to South Africa in such a dynamic setting. The Festival of Motoring is the perfect stage to share our vision of mobility with people who love cars, design and innovation.”
The Festival of Motoring is South Africa’s premier automotive conference, giving consumers the best opportunity to interact with the best that the industry has to offer in terms of personal mobility.
A recent webinar hosted by Keyloop explored how the automotive retail sector can adapt to rapid technological change, increasing data complexity and the growing role of artificial intelligence. The session examined how dealers, manufacturers and mobility providers can reduce operational friction while improving customer journeys.
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