“We saw a lot of first-time car buyers on the new vehicle side, since the lockdown restrictions were relaxed and trading conditions started to normalise.”
So says DP Spangenberg, the new Dealer Principal at Volkswagen NTT Worcester in the Western Cape.
“Despite all the obstacles brought about by COVID-19, we are thankful for the good year we had. The low interest rate and continued strong support from certain government institutions in our area contributed to our success.
“Although, in general, throughout the country new vehicle sales are battling to get back to pre-COVID levels, we also see the trend of buying down on the new vehicle side or looking for an alternative on the used car side,” DP says.
DP says the Volkswagen Polo and Polo Vivo are excellent sellers and constantly in demand. On the commercial side of the Volkswagen business, he says the Amarok had a strong showing and especially the last two months have seen a keen interest in the popular bakkie range.
With strict lockdown still in place in some countries, the supply chain is seriously interrupted, and stock of certain models is difficult to come by, according to him.
“Getting VW Tiguans is a challenge, but fortunately a new range is only a few months away and some prospective buyers are willing to hang on a bit and wait for the new model. There are also customers who settle for similar offerings like our T-Roc and even the T-Cross.
“Some customers opt for a good used vehicle although stock availability is a challenge owing to the lack of new vehicles sales that have an influence on what you can get on the used side,” DP says.
He tells Dealerfloor their predominant business area stretches over a 150 km radius around Worcester up to Swellendam, the Koue Bokkeveld and Ceres. There are also two Volkswagen dealers belonging to the NTT Motor Group in Stellenbosch and Paarl. The NTT Motor Group has more than 40 dealership representing different brands across the country. He says the Worcester dealership will be revamped in 2022 for a fresher look.
DP (Daniël Petrus) was recently appointed as the new Dealer Principal. He has been with the dealership since 2007 in different capacities and was born and bred in Groblersdal in Limpopo. He moved to Worcester at a young age where he was involved in the IT industry before joining the motor retail business. In his spare time DP enjoys mountain biking and motorsport.
Managing a dealership as well as a satellite dealership in another province is not an easy task, but this is exactly what Jose Menezes has been doing since August last year.
Volvo Trucks South Africa has opened a new R130 million dealership facility in Durban to support the growth of the brand’s vehicle parc in the region.
Servicing and maintaining a vehicle are necessary but can often be viewed as a grudge purchase.