The Morgan Group recently acquired a Nissan dealership in Lydenburg, bringing the number of Nissan dealerships in the group to eight, three UD Trucks and a Renault dealership, covering five provinces.
According to Hugh Morgan, Managing Director of the Morgan Group, he is very proud of the new addition to the group.
“We have an extremely excited and motivated team responsible for the day-to-day running of the business,” he told Dealerfloor. “They have already adopted the moniker of Team Morgan at your service, which is a positive sign in terms of motivated employees,” Morgan said.
The team in Lydenburg will be led by the able and experienced Adelene le Roux, Dealer Principal, and Jonathan Gibbley, After-sales Manager.
The new acquisition continues Morgan’s philosophy of establishing his businesses mainly in rural areas where customer service and relationships are pivotal to success.
The Morgan Nissan Lydenburg dealership will offer new and used car sales, customer service and satisfaction, a workshop and parts. To visit them and enjoy a nice cup of coffee, pull in at the corner of Voortrekker and Viljoen streets, Lydenburg.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
As South Africans keep their vehicles for longer, aftersales service and dealership experience are becoming critical drivers of long-term brand loyalty, according to Hyundai Automotive South Africa.
At the NADA Connect 2026 conference, the Deputy CEO of WeBuyCars, Dr Wynand Beukes, took the stage to share what he called “our story, not the right story or the wrong story, just ours”.
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