Kia has launched a brand-new logo, slogan and brand identity.
The Korean powerhouse announced the new logo on 6 January, with promises of more information due on Friday 15 January.
The logo was revealed in the company’s home city of Seoul, South Korea, with 303 pyro drones. The drones formed to spell the new logo and, in the process, set a new Guinness World Record for the largest number of unmanned aerial vehicles (UAVs) to launch fireworks simultaneously.
Kia South Africa confirmed that it will release more details on its new look and brand philosophy on Friday, while it will also communicate any changes to its dealers via a video conference as soon as possible.
According to the company’s global head office, the new logo represents Kia’s ambition to establish a “leadership position in the future mobility industry by revamping nearly all facets of its business”.
While several companies, including BMW, MINI and Volkswagen, have recently revamped their corporate logos, Kia has grabbed the world’s attention by completely reinventing its logo. It says that the new logo was created to resemble handwriting, with elements of symmetry, a rhythm and a rising slant.
The new logo, and a change from KIA to Kia, is accompanied by a brand slogan: “Movement that inspires”. These elements will soon start appearing in the company’s marketing communications, while the use on its vehicles, and the subsequent use on dealership showrooms, will only follow much later.
Kia South Africa confirmed that it will release more details on its new look and brand philosophy on Friday, while it will also communicate any changes to its dealers via a video conference as soon as possible.
Korean automaker Hyundai has been an unmitigated success in the SA new car space. The relative newcomer to the market has been a consistent top-five feature on the new-car sales charts. There are many reasons for this, including good, reliable products at competitive prices. In part, the success is also driven by innovation.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
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