Kia has launched a brand-new logo, slogan and brand identity.
The Korean powerhouse announced the new logo on 6 January, with promises of more information due on Friday 15 January.
The logo was revealed in the company’s home city of Seoul, South Korea, with 303 pyro drones. The drones formed to spell the new logo and, in the process, set a new Guinness World Record for the largest number of unmanned aerial vehicles (UAVs) to launch fireworks simultaneously.
Kia South Africa confirmed that it will release more details on its new look and brand philosophy on Friday, while it will also communicate any changes to its dealers via a video conference as soon as possible.
According to the company’s global head office, the new logo represents Kia’s ambition to establish a “leadership position in the future mobility industry by revamping nearly all facets of its business”.
While several companies, including BMW, MINI and Volkswagen, have recently revamped their corporate logos, Kia has grabbed the world’s attention by completely reinventing its logo. It says that the new logo was created to resemble handwriting, with elements of symmetry, a rhythm and a rising slant.
The new logo, and a change from KIA to Kia, is accompanied by a brand slogan: “Movement that inspires”. These elements will soon start appearing in the company’s marketing communications, while the use on its vehicles, and the subsequent use on dealership showrooms, will only follow much later.
Kia South Africa confirmed that it will release more details on its new look and brand philosophy on Friday, while it will also communicate any changes to its dealers via a video conference as soon as possible.
Europe’s used electric vehicle (EV) market is experiencing a notable surge as the Iran conflict drives up global oil prices and pushes petrol costs sharply higher across the continent.
Geely Auto has been recognised in the S&P Global Sustainability Yearbook 2026 (Global), marking a significant milestone for the brand’s global sustainability efforts and the first and only Chinese vehicle manufacturer to make the list.
Volkswagen Motorsport driver Jonathan Mogotsi has earned his Nürburgring Permit A ‘Ring Licence’ to qualify to race in the legendary circuit’s 24-Hour from 18 – 19 May 2026.
Advertisement
Advertisement
Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Geely Auto has been recognised in the S&P Global Sustainability Yearbook 2026 (Global), marking a significant milestone for the brand’s global sustainability efforts and the first and only Chinese vehicle manufacturer to make the list.
Volkswagen Motorsport driver Jonathan Mogotsi has earned his Nürburgring Permit A ‘Ring Licence’ to qualify to race in the legendary circuit’s 24-Hour from 18 – 19 May 2026.
While the decision to keep the repo rate unchanged offers a degree of short-term stability, if current global events continue for the long term, the prospects for a prolonged high-interest rate environment will place significant pressure on consumer affordability and, in turn, vehicle retail activity.
