The organisation previously known as the National Association of Automobile Manufacturers of SA, has revealed its new corporate website and has updated social media channels and with it a fresh and dynamic new corporate image.
The new image sees naamsa move from an acronym to a recognised brand that takes its rightful place as the voice of the automotive industry. It also brings new energy to an organisation that can trace its origins in South Africa back to 1935.
“For over 85 years, naamsa has been the trusted ambassador for and on behalf of the automotive industry. We represent an industry that has been built by visionaries, entrepreneurs and philanthropists, and we want to carry that spirit into a new era of growth, investment and transformation,” says Mike Mabasa, Chief Executive Officer of naamsa.
The new naamsa logo and corporate image are made up of two hexagons and a chevron, with each element representing a piece of the industry and of naamsa’s new character.
At the centre of the logo is a small hexagon, a universal symbol of coherence that represents, amongst other things, communication, equality, perfection and dependability. The colour silver was carefully chosen to symbolise the strong grey steel that is the strength of this industry.
The larger, black hexagon in the logo is associated with power, strength, authority, formality and sophistication. It also graphically represents the upstream, core, adjacent and downstream industries that contribute to the success of the automotive sector. These industries include mining, chemical, electronics, textiles, vehicle manufacturing, the dealer network, logistics, transport, advertising and marketing.
Rounding off the dynamic new logo is the green chevron, placed to the right of the naamsa logo. This design element, explains Mike, refers to progress, mobility, growth, sustainability and the exciting future of the automotive sector.
The new corporate image features prominently on the new naamsa website, which also introduces the wider auto sector to the new tiered membership structure and information service that naamsa provides.
The new site gives a quick and informative overview of the industry’s performance for the year, while sections of the SA Economy and the Auto Dashboard provide top-line statistics on various tax, industry and sales performance metrics.
Industry role players can delve into very detailed industry statistics by signing up to one of the many membership levels now available on the site. naamsa membership gives members access to naamsa’s proprietary Autolytics industry data, which includes domestic, import and export sales, vehicle registration statistics, industry calendars and used car sales data.
Tata Motors Passenger Vehicles is back in South African, so let us take a look with what model line-up the Indian manufacturer will kick-off at its 40 dealerships expanding to 60 by 2026 in South Africa.
“Ongoing partnership highlights value of Technical and Vocational Education and Training (TVET) graduates and the dealership environment in building sustainable automotive careers.”
The Automotive Business Council (naamsa) recently submitted its quarterly review of business conditions for the South African motor vehicle manufacturing industry, during the second quarter of 2025, to the Department of Trade, Industry and Competition (DTCI).
Advertisement
Advertisement
You can't build a reputation on what you are going to do.
Henry Ford
The Automotive Business Council (naamsa) recently submitted its quarterly review of business conditions for the South African motor vehicle manufacturing industry, during the second quarter of 2025, to the Department of Trade, Industry and Competition (DTCI).
Africa's automotive sector is experiencing a significant transformation, with Morocco emerging as a rising star while traditional leader, South Africa, faces mounting challenges.
After an absence if six years, Tata passenger vehicles are back with a bang in South Africa. The last model launched locally was the Bolt, which followed in the tracks of the more well-known Indica.
