Ask any CEO or owner of a business what the greatest asset of the business is, and you will probably hear the cliché of our employees are our greatest asset, and while it is well intended, it rarely gets explained or unpacked.
Not so for Managing Director of the Morgan Group, Hugh Morgan, who is proud to use the dealership he acquired 14 years ago, Morgan Nissan Welkom, as a perfect example of what it means when your employees are your greatest asset.
“Although it is a well-meaning and often used phrase, I suppose I don’t really like to compare my valuable employees to an asset,” he explains. “If possible, I like to have it more quantifiable, and when you have fourteen employees at one dealership with more than ten years’ service, you know that you are doing something right.”
According to Morgan, the one thing he constantly sees in every aspect of the business is human effort. “Every employee forms an important and irreplaceable cog in our auto-industry, and if we can assure continuity with employees staying on, we can only be better in our service, our value proposition and the products we provide,” he said. “What makes me proud of the team is that eight of them have been with the dealership since day one.”
The following employees at Morgan Nissan Welkom have ten or more years’ service: Stephen Makhakhe (14 years), George Fullegar (14), Abe Konjo (14), Hestelle Scheepers (14), Jaco Henning (14), Dewet Greyling (14), Jimmy Nthatsisi (14), Gladwin Nkagoang (14), Hendrik Yawa (14), Leah Mokeretla (13), Magdeline Selepe (12), Lize-Mari Geyser (12), Shaun Breedt (10) and Marie Baumgarten (10).
The National Automobile Dealers’ Association (NADA) announced the nationwide roll-out of its new dealership decal programme, designed to empower South African consumers in making confident, informed choices about where to purchase or service their vehicles.
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
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A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
