Strong demand drives SA to decade-high vehicle sales
The South African motor industry continues to defy expectations by posting another month of exceptional growth.
- Industry News
- 4 November 2025
To stimulate sales post lockdown, Motus Honda and Subaru West Rand’s Dealer Principal, Colin Chipps, decided to run a competition where each salesperson was asked to produce their own promotional video.
According to the General Sales Manager, Maxine Prince, the Honda & Subaru team are working hard at raising the bar when it comes to the quality of the sales staff, in order to better understand and serve their customers. “We believe there is definitely a need for this in the market and are determined to raise the bar,” she told Dealerfloor. “That is why we are fortunate to have a DP that understands how important it is to mix a bit of fun with hard work and the in-house competition proved to be a hit!”
The winner of the R1000 prize money is 24-year old sales executive, André Reynders.
Reynders won the Honda Sales Executive of the year in 2019, his first year in the motor industry! Have a look at the video he made to promote the 2020 Honda CRV 1.5T Executive here:
Pictures: André Reynders
The South African motor industry continues to defy expectations by posting another month of exceptional growth.
According to a Reuters report, Renault is engaged in active discussions with several automobile manufacturers, including China's Chery, as the French company explores opportunities for collaborative production and distribution agreements.
South Africa’s new-vehicle market continued its upward trajectory in October 2025, supported by easing inflation, a firmer rand, continued signs of improving consumer sentiment and demand recovery in key export markets.
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