Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Vehicle sales performed to the adjusted expectation in July this year, recording an industry total of 32 396 units for the month.
The total sales figure represents a drop of 13 646 units (-29.6%) compared to the same month last year, but is up by 754 units from June 2020.
Of the total sales figure, 30 325 units or 93.6% of the vehicles were sold by dealers. This means that fewer than 2 000 units were sold to the government and manufacturers and only 135 units were delivered to vehicle rental buyers. With seven months recorded, the total vehicle market is 38.5% or 108 925 units behind 2019.
The passenger vehicle market appears to be the hardest hit. In July, the industry sold 18 905 passenger vehicles, which is 35.8% lower than for the same period last year. Light commercials dropped by 19.7% to 11 123 units, when compared to the same month last year.
On the commercial vehicle side, sales dropped to 698 (-12.9%) for medium commercial vehicles, to 458 units (-13.1%) and to 1 165 (-10.2%) for extra heavy commercial vehicles. A total of 47 buses were sold.
Toyota remains the market leader with 7 464 units sold, followed by Volkswagen (5 075 units), Ford (3 194 units), Hyundai (2 510 units) and Nissan, which slipped to fifth with 2 132 units sold in July.
The remaining top 10 members are made up of Isuzu (1 671 units), Mercedes-Benz (an estimated 1 367 units), Renault (1 333), Suzuki (1 213) and KIA (905 units).
Naamsa notes in its commentary that there are some green shoots. The Absa Purchasing Managers’ Index measured at 52.1 index points, the first time that this is in positive territory since December 2018, which points to some expansion in the economy.
At the same time, the additional 25 basis points cut and low fuel prices have provided some additional relief to motorists and should filter through to new vehicle sales.
Click here to see the full report: AVAF Infographic NAAMSA July2020
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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