Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
After winning the Best Dealer in After Sales awards for 2018 and 2019, the team at Supertech Motorrad in Pinetown say they are already working towards winning their third Best Dealer in After Sales award in 2020.
Steve Bailey, General Manager, told Dealerfloor the Supertech Motorrad workshop services riders in KwaZulu-Natal’s Midlands, the South Coast and the Eastern Cape, but being the closest Motorrad dealer for clients is only half the reason behind his team winning the After Sales award two years running.
Excellent customer service is the other half and the reason why one owner sent his motorbike from as far as East London for maintenance.
The two men who can lay claim to be at the start of this excellent service are Felix Jaka and Kashveer Barak, who man the Parts Counter Sales desk.
Barak said he is confident the end of 2020 will see another award for their after sales service. “We are measured against many criteria, but the most important two are our recall rate and our customers’ feedback and their ratings are what keep us on top.
“Customers trust us to do the job right and they see we value their bikes as much as they do,” says Jaka.
Barak says this has in the past gone as far as “hiding the bike from the wife” — an unofficial service many bike dealers offer their customers.
“One client came to park his bike on our floor to sell it, but then fell in love with another, which he bought, but he left the new purchase on our floor, only taking it out for weekend runs. He did so for months before owning up,” laughs Barak.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
Advertisement
Advertisement
If you are not taking care of your customer, your competitor will.
Bob Hooey
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.