Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Car manufacturers promote the continued scheduled servicing of cars by the franchised dealership and use words such as “original equipment”, but how important is this?
“I tell all my sales executives to promote this when they sell a vehicle – new or used,” says Paul Louw, Dealer Principal at Volkswagen Tableview, part of the Claremont Group.
Dealerfloor investigated this and spoke to Gauteng businessman André Verster who brought his 2004 VW Jetta TDI for yet another service – a 350 000 km oil change and general check-up.
“I bought the car from Hatfield Volkswagen in Northcliff more than 16 years ago and took it back to the dealer for each and every single scheduled service – even long after space ran out in die service booklet,” explains André.
This time the service was done at Volkswagen Tableview in Cape Town, which quoted for an oil service and general inspection. In the end it was also necessary to do a brake fluid service and replace a bulb.
“The need to have a car serviced at regular intervals cannot be overstated,” says Service Manager Trevor Hodges, emphasising the importance of a customer-centred approach.
“People need to have their cars serviced, but as a dealership we need to be there for them. Although they need us, we need them,” he says, adding that with so many people now working from home, they see less and less “walk-in” customers. “And I don’t think it is going to change much any time soon.”
As far as genuine parts are concerned, not many people know better than Trevor, who races a 23-year-old VW Golf III GTI in the Western Province Regional Rally Championship.
“I built the car myself from a brand new rally car I bought from Volkswagen Motorsport all those years ago, and although I do all the maintenance myself, I use original VW parts for the bits that are not specially designed for high-performance rallying. That’s one of the reasons my car is till competitive and reliable to this day.”
The 2004 Jetta 1.9 TDI that was serviced, proved to be in great condition. “We only needed to change the oil, a blown bulb and take care of the brake fluid. Everything else was great. An old car such as this offers some unique maintenance issues as time goes on, like the tie rod-end rubber bushes that are damaged purely from age and might need to be replaced at some time. We found only one in need of repair, but the owner opted not to have it replaced at this stage.”
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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