Car manufacturers promote the continued scheduled servicing of cars by the franchised dealership and use words such as “original equipment”, but how important is this?
“I tell all my sales executives to promote this when they sell a vehicle – new or used,” says Paul Louw, Dealer Principal at Volkswagen Tableview, part of the Claremont Group.
Dealerfloor investigated this and spoke to Gauteng businessman André Verster who brought his 2004 VW Jetta TDI for yet another service – a 350 000 km oil change and general check-up.
“I bought the car from Hatfield Volkswagen in Northcliff more than 16 years ago and took it back to the dealer for each and every single scheduled service – even long after space ran out in die service booklet,” explains André.
This time the service was done at Volkswagen Tableview in Cape Town, which quoted for an oil service and general inspection. In the end it was also necessary to do a brake fluid service and replace a bulb.
“The need to have a car serviced at regular intervals cannot be overstated,” says Service Manager Trevor Hodges, emphasising the importance of a customer-centred approach.
“People need to have their cars serviced, but as a dealership we need to be there for them. Although they need us, we need them,” he says, adding that with so many people now working from home, they see less and less “walk-in” customers. “And I don’t think it is going to change much any time soon.”
As far as genuine parts are concerned, not many people know better than Trevor, who races a 23-year-old VW Golf III GTI in the Western Province Regional Rally Championship.
“I built the car myself from a brand new rally car I bought from Volkswagen Motorsport all those years ago, and although I do all the maintenance myself, I use original VW parts for the bits that are not specially designed for high-performance rallying. That’s one of the reasons my car is till competitive and reliable to this day.”
The 2004 Jetta 1.9 TDI that was serviced, proved to be in great condition. “We only needed to change the oil, a blown bulb and take care of the brake fluid. Everything else was great. An old car such as this offers some unique maintenance issues as time goes on, like the tie rod-end rubber bushes that are damaged purely from age and might need to be replaced at some time. We found only one in need of repair, but the owner opted not to have it replaced at this stage.”
If you think Golf in South Africa, you think GTI or even the quicker Golf R. Volkswagen, however, has just introduced a new entry-level Golf consisting of four models slotting in below its twin performance siblings.
DFSK’s current vehicle line-up in the country will expand with the addition of new petrol versions of the DFSK K01S Bakkie and the DFSK C35 Panel Van while on the electric vehicle side, the DFSK EC35 and EC31 are already familiar ‘faces’ locally.
Kia South Africa this weekend rewarded its top-performing dealerships across the country with prizes for outstanding achievements in sales, after-sales and service operations.
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You can't build a reputation on what you are going to do.
Henry Ford
Kia South Africa this weekend rewarded its top-performing dealerships across the country with prizes for outstanding achievements in sales, after-sales and service operations.
Happy New Year to everyone. I think 2025 is going to be an interesting year for the world given what is transpiring at the moment.
SA's automotive market is shifting. Hybrid sales nearly doubled in 2024, EV views surged 77%, and sedan sales continued to slide, dropping 13.57%. Here’s how these trends can drive dealership strategies forward.
