Key Group Pietermaritzburg entered the Isuzu Summer Promotion with the aim to win.
Tim Hendon, Marketing Manager at Isuzu SA, told Dealerfloor all Isuzu Dealers have been challenged to create a showroom display using all manner of “summer props”.
“It’s all part of the awesome spirit that exists among the Number 1-rated sales force in the industry,” he said.
Key Group Pietermaritzburg sells Isuzu vehicles and trucks, Opel and, more recently, Peugeot and Citroën.
Dealer Principal Mark Hall said sales for Opel and Peugeot were still slow, but the Isuzu side of the business is humming along.
The dealership’s large service area also still services Chevrolet vehicles that the company sold until Chev closed shop in South Africa in 2017, with clients’ Trailblazers and Cruze models parked among fire-fighting trucks for Sappi and water tankers for municipalities.
Mark told Dealerfloor his team aims to have the best showroom challenge among Isuzu’s 80 dealers in South Africa. To this end, he contracted Dave Moore of Classic Plants Nursery in KZN’s capital to build a mini beach on the dealer floor, complete with fishing gear, tanning lotion and the dealer’s mascot, a large soft toy ‘wild dog’.
“The challenge requires us to use summer props and what is more ‘summer’ than a dog running on the beach?” Mark asked.
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
