Key Group Pietermaritzburg entered the Isuzu Summer Promotion with the aim to win.
Tim Hendon, Marketing Manager at Isuzu SA, told Dealerfloor all Isuzu Dealers have been challenged to create a showroom display using all manner of “summer props”.
“It’s all part of the awesome spirit that exists among the Number 1-rated sales force in the industry,” he said.
Key Group Pietermaritzburg sells Isuzu vehicles and trucks, Opel and, more recently, Peugeot and Citroën.
Dealer Principal Mark Hall said sales for Opel and Peugeot were still slow, but the Isuzu side of the business is humming along.
The dealership’s large service area also still services Chevrolet vehicles that the company sold until Chev closed shop in South Africa in 2017, with clients’ Trailblazers and Cruze models parked among fire-fighting trucks for Sappi and water tankers for municipalities.
Mark told Dealerfloor his team aims to have the best showroom challenge among Isuzu’s 80 dealers in South Africa. To this end, he contracted Dave Moore of Classic Plants Nursery in KZN’s capital to build a mini beach on the dealer floor, complete with fishing gear, tanning lotion and the dealer’s mascot, a large soft toy ‘wild dog’.
“The challenge requires us to use summer props and what is more ‘summer’ than a dog running on the beach?” Mark asked.
Many forward-thinking individuals propose that autonomous vehicles will improve road safety as problematic driver behaviour, which contributes to 90% plus crashes, will be eliminated. A recent incident may cause some to doubt this, however.
South Africa’s vehicle market has seen a steady influx of emerging brands, alongside continued expansion from established players.
Motorists travelling over the Easter period can expect heavy traffic across South Africa’s road network, with authorities warning that routes to Limpopo will come under particular pressure as thousands of pilgrims make their way to Moria.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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FAW Johannesburg South (ELT Group) took the top podium position as Dealer of the Year at FAW Trucks Southern Africa’s 2026 Annual Dealer Conference. It is the fourth time the dealership scooped up the top award.
Audi South Africa has launched The Audi Open Haus Sales Event, a national retail campaign inviting customers into Audi Dealerships nationwide.
With youth unemployment remaining one of South Africa’s biggest challenges, the National Automobile Dealers’ Association (NADA) has launched Motoring Mavericks, a movement designed to show young people that car dealerships offer far more than sales or mechanical jobs.
