JHB 968 - General Sales Manager / Dealer Principal Passenger & Commercial Vehicle Dealership
A well-established Passenger and Commercial Vehicle Dealership in Newcastle is seeking an experienced, dynamic, and highly driven General Sales Manager / Dealer Principal to lead the dealership's sales operations and overall business performance.
This opportunity is ideally suited to a hands-on leader with a proven track record in dealership management, sales growth, profitability, customer satisfaction, and team development. We are looking for a true hunter, a results-oriented go-getter who thrives in a competitive environment and has the ability to drive both revenue and operational excellence.
Remuneration: R45 000 - R60 000 Basic (dependent on experience) + Excellent Performance-Based Incentive + Company Vehicle + Fuel Allowance + Provident Fund
Key Responsibilities:
Sales Leadership
- Drive new and used vehicle sales performance across Passenger and Commercial Vehicle divisions
- Develop and implement sales strategies to achieve and exceed dealership targets
- Monitor departmental performance, profitability, and market share
- Lead, motivate, mentor, and develop Sales Managers and Sales Executives
- Ensure excellent lead management and conversion ratios
- Drive dealer profitability through vehicle sales, F&I penetration, and value-added products
Dealer Principal Functions
- Assume full responsibility for the overall dealership performance and profitability
- Manage departmental heads and ensure alignment with business objectives
- Analyse financial results and implement corrective actions where necessary
- Ensure compliance with manufacturer standards and dealership policies
- Build and maintain strong relationships with customers, key stakeholders, suppliers, and manufacturer representatives
- Develop and execute business plans to grow market share and dealership profitability
- Ensure exceptional customer satisfaction and retention
- Oversee operational efficiency, staffing, and expenditure management
Business Development
- Identify new business opportunities within the region
- Increase fleet and corporate sales opportunities
- Develop strong community and business relationships to enhance dealership visibility
- Continuously assess competitor activity and market trends
Minimum Requirements:
- Minimum 5 years' senior management experience within a franchised motor dealership environment
- Proven experience as a General Sales Manager, Dealer Principal, or Senior Sales Management professional
- Strong understanding of Passenger and Commercial Vehicle operations
- Demonstrated ability to achieve and exceed sales and profitability targets
- Sound financial and business acumen
- Strong leadership, coaching, and people management skills
- Excellent communication, negotiation, and presentation abilities
- Valid driver's licence
- Stable career history with contactable references
- Motor Industry experience Essential!
(Only suitable candidates will be shortlisted and contacted within 14 days)
Visit our website on www.selectmotor.co.za
Follow us on Facebook and LinkedIn
