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- Product News
- 21 November 2024
Hatfield VW Rivonia - a 2019 Absa Golden Dealer Award winner - recently published their own rendition of the popular Jerusalema dance.
The dealership says its able to strike the perfect balance between work and play, profit and pleasure, content employees and satisfied customers.
According to Dealer Principal, Mike Kaftel, nothing made him prouder when all of these factors culminated in their own production of the Jerusalema dance that took the world by storm.
“By being creative, and using technology, we were able to reach more than 80 000 prospective customers, and still growing. This video is what we as a dealership and co-workers are all about,” he told Dealerfloor.
Have a look here: https://www.facebook.com/hatfieldvwrivonia/videos/3232427083541232/
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.