The move has caused uncertainty over the company’s long-term strategy, including new model launches and upgrades across its network of nearly 100 plants worldwide.
The postponement comes as the carmaker faces a funding shortfall of roughly €11 billion for next year’s projects alone. Ambitious ventures, such as establishing an Audi manufacturing facility in the United States, now appear increasingly unlikely without additional capital.
Volkswagen’s financial challenges stem from a combination of rising costs, subdued market demand and the expensive transition to electric vehicles. Added to this are punitive tariffs and intensifying competition from Chinese brands, which have further squeezed margins. According to Focus magazine, tariffs alone are draining millions of euros from VW’s coffers each week, with Audi and Porsche particularly exposed owing to their lack of USA production sites.
Industry insiders warn that the delay could stall development programmes, disrupt supplier planning and slow down factory retooling efforts. Without firm financial commitments, critical projects risk being shelved.
In response to speculation, Volkswagen confirmed recently that it would outline its spending priorities next year, coinciding with the publication of its 2025 annual report in spring. A spokesperson noted that management has already briefed the supervisory board on the current status of long-term planning.
Speaking at the IAA Mobility show in Munich earlier this year, VW Group Chief Executive, Oliver Blume, emphasised that any new Audi plant in the US would require government backing. “We can’t afford to pay for everything,” he remarked, highlighting the burden of tariffs and investment costs. The proposed factory was expected to serve as a major hub for US exports, though a final decision had been anticipated by year-end.
Volkswagen’s predicament mirrors broader challenges facing global automakers: hefty spending on electric and autonomous technologies, sluggish economic growth, mounting regulatory pressure to cut emissions and fierce competition from emerging players.
Traditionally, VW’s five-year investment planning session takes place each November, determining which plants receive upgrades and which technologies are prioritised. This year’s meeting, originally scheduled for 14 November, has now been pushed back, casting doubt over the group’s roadmap for the future.
(Photo: Cesar Salazar – Unsplash)