Volvo unveils ‘Adventure Beast’, special deals at FOM

Volvo Car South Africa revealed a customised “Adventure Beast’ edition of the renowned XC90 at the 2024 Festival of Motoring, alongside showcasing the high-performance EX30 Twin Motor Performance on the track.

24 Volvo B1

In addition to these highlights, Volvo will provide exclusive offers to customers throughout the event weekend, reinforcing a commitment to delivering exceptional value and innovative experiences.

Billed as the largest industry-supported automotive show on the African continent, the Festival of Motoring will take place at the Kyalami Grand Prix Circuit in Gauteng from today (30 August) to 1 September 2024.

Volvo’s special offers will be available to attendees of the Festival of Motoring. To qualify for any of these promotions, customers need only to sign up their interest during the Festival of Motoring weekend and complete their vehicle purchase in the month of September 2024.

In addition to the exclusive offers, Volvo will showcase a unique edition of the XC90, known as the "Adventure Beast", at the House of Volvo. This model follows in the footsteps of the 2019 "The Beast" and the XC60-based "The Beast 2.0" unveiled at the 2022 Festival of Motoring.

Developed in collaboration with fellow Swedish company Thule, the "Adventure Beast" is equipped with a range of Thule accessories, including the Approach M rooftop tent, alongside other enhancements like larger 20-inch all-terrain tyres. This collaboration highlights the XC90’s versatility, positioning it as the ideal luxury vehicle for outdoor enthusiasts in South Africa.

The Swedish luxury firm will also provide showgoers with an opportunity to experience the EX30 Twin Motor Performance on the renowned Grand Prix track. The 315 kW fully electric vehicle will be available for participants to test its acceleration, achieving 0 to 100 km/h in just 3.6 seconds.

More Industry News stories

Penalising the unpunishable

Penalising the unpunishable

Many forward-thinking individuals propose that autonomous vehicles will improve road safety as problematic driver behaviour, which contributes to 90% plus crashes, will be eliminated. A recent incident may cause some to doubt this, however.

  • 20 March 2026
Easter travel 2026: Northbound routes brace for pressure

Easter travel 2026: Northbound routes brace for pressure

Motorists travelling over the Easter period can expect heavy traffic across South Africa’s road network, with authorities warning that routes to Limpopo will come under particular pressure as thousands of pilgrims make their way to Moria.

  • 19 March 2026