Volvo Trucks South Africa has announced the appointment of Anders Friberg as the company’s new Director of New Truck Sales, effective 1 April 2024. He will be based at the Volvo Group Southern Africa headquarters in Johannesburg.
With extensive experience across the commercial vehicle industry and various international brands, Anders brings a wealth of knowledge and expertise to his new role. Most recently, he served as the Director of Private Importer Development within Volvo Trucks International and has proven his capabilities in driving sales and implementing effective business development strategies.
His career journey includes pivotal roles within other premium truck brands, where he served as Area Sales Manager, Senior Area Sales Manager, Business Development Manager in Turkey, and Managing Director in Tanzania. Notably, his tenure as Sales Director for Scania South Africa and Export from 2016 to 2020, gave him valuable insight into the South African vehicle industry and market dynamics.
Anders says he is excited to be back in South Africa. “The local transport industry has very unique challenges in terms of operating conditions and logistical pressures. At Volvo Trucks we are committed to helping our customers face and overcome these challenges by providing the best products for the job at hand, as well as unrelenting support and quality services. I am excited about serving our customers and driving success, together.”
Waldemar Christenson, Managing Director of Volvo Trucks South Africa, says the local team is
delighted to welcome Anders.
"His extensive experience and profound understanding of the industry and the local truck market will undoubtedly drive our sales initiatives going forward, ensuring continued success for Volvo Trucks and our customers in the region."
In 2024, Volvo Trucks South Africa is celebrating its 24th anniversary in the country. The company has an assembly plant in Durban, KwaZulu-Natal, and currently employs around 900 people at various sites across the country.
The National Automobile Dealers Association (NADA) notes that August continued the positive trend for new-vehicle sales in South Africa, reflecting strong consumer demand and activity across the market.
Although the tariff clouds are gathering over the South African economy with serious implications for the local automotive export industry, local sales of new vehicles are soldiering on at a decent pace.
Automechanika Johannesburg successfully hosted its final CEO Breakfast for 2025 at the Kyalami Grand Prix Circuit, bringing together senior automotive industry leaders for strategic discussions as the co-located Festival of Motoring roared into life.
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A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz
The National Automobile Dealers Association (NADA) notes that August continued the positive trend for new-vehicle sales in South Africa, reflecting strong consumer demand and activity across the market.
Although the tariff clouds are gathering over the South African economy with serious implications for the local automotive export industry, local sales of new vehicles are soldiering on at a decent pace.
Automechanika Johannesburg successfully hosted its final CEO Breakfast for 2025 at the Kyalami Grand Prix Circuit, bringing together senior automotive industry leaders for strategic discussions as the co-located Festival of Motoring roared into life.
