Volvo Trucks South Africa has announced the appointment of Anders Friberg as the company’s new Director of New Truck Sales, effective 1 April 2024. He will be based at the Volvo Group Southern Africa headquarters in Johannesburg.
With extensive experience across the commercial vehicle industry and various international brands, Anders brings a wealth of knowledge and expertise to his new role. Most recently, he served as the Director of Private Importer Development within Volvo Trucks International and has proven his capabilities in driving sales and implementing effective business development strategies.
His career journey includes pivotal roles within other premium truck brands, where he served as Area Sales Manager, Senior Area Sales Manager, Business Development Manager in Turkey, and Managing Director in Tanzania. Notably, his tenure as Sales Director for Scania South Africa and Export from 2016 to 2020, gave him valuable insight into the South African vehicle industry and market dynamics.
Anders says he is excited to be back in South Africa. “The local transport industry has very unique challenges in terms of operating conditions and logistical pressures. At Volvo Trucks we are committed to helping our customers face and overcome these challenges by providing the best products for the job at hand, as well as unrelenting support and quality services. I am excited about serving our customers and driving success, together.”
Waldemar Christenson, Managing Director of Volvo Trucks South Africa, says the local team is
delighted to welcome Anders.
"His extensive experience and profound understanding of the industry and the local truck market will undoubtedly drive our sales initiatives going forward, ensuring continued success for Volvo Trucks and our customers in the region."
In 2024, Volvo Trucks South Africa is celebrating its 24th anniversary in the country. The company has an assembly plant in Durban, KwaZulu-Natal, and currently employs around 900 people at various sites across the country.
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Volvo has confirmed that its vehicles will now integrate Google’s Gemini artificial intelligence system. This development builds on the company’s existing collaboration with Google, which already provides Android Automotive OS and Google services in Volvo models.
New vehicle sales in 2026 continued their positive trend in April, with the 47 979 units sold marking the best April figure since 2013. This represents a remarkable performance by local automotive retailers despite a host of economic headwinds and a challenging trading environment.
April 2026 marked a turning point in South Africa’s economic landscape, as global energy markets were jolted by escalating geopolitical tensions in the Middle East, according to naamsa | The Automotive Business Council.
