Volkswagen regains top spot in China

Chinese vehicles may be finding a growing customer base across global markets, but the latest sales statistics show that local buyers still have a strong preference for non-Chinese brands.

26 V Wchina1

Volkswagen (VW) reclaimed sales leadership in China, the world’s largest car market, during the first two months of 2026. Toyota also regained ground, with both overtaking local electric vehicle champion BYD amid fading subsidies for greener cars, according to Reuters.

VW’s Chinese joint ventures with FAW and SAIC held a combined 13.9 per cent share of the passenger vehicle market, followed by Geely at 13.8 per cent and Toyota’s partnerships with GAC and FAW at 7.8 per cent, data from the China Passenger Car Association (CPCA) revealed.

The comeback of these legacy automakers, who have struggled to keep pace with local rivals in electric vehicles, coincides with the expiry of purchase tax exemptions on EVs and Beijing’s decision to scale back subsidies for trading in such cars.

As incentives fade, Toyota’s strength in hybrid EVs has steered some consumers away from plug-in hybrids, explained Cui Dongshu, secretary-general of the CPCA. Local automakers relying on budget EVs and plug-in hybrids have taken the hardest hit from the reduced support.

BYD, which overtook VW as China’s biggest carmaker by sales in 2024 and retained the crown last year, slipped to fourth place with a 7.1 per cent market share in January and February. Its overall sales recorded the sharpest decline since the pandemic.

The company, Tesla’s biggest competitor, unveiled its first major battery upgrade in six years last week in an effort to revive sales in a market shifting towards value-driven strategies and away from bruising price wars.

VW, meanwhile, has begun mass production of its first model co-developed with Chinese partner Xpeng. The German automaker announced plans to launch more than 20 new EV models in China this year alone.

More Industry News stories

Easter travel 2026: Northbound routes brace for pressure

Easter travel 2026: Northbound routes brace for pressure

Motorists travelling over the Easter period can expect heavy traffic across South Africa’s road network, with authorities warning that routes to Limpopo will come under particular pressure as thousands of pilgrims make their way to Moria.

  • 19 March 2026
Diesel rationing, border demand and risk in Slovakia

Diesel rationing, border demand and risk in Slovakia

Slovakia has introduced temporary measures designed to prevent diesel shortages, giving service stations new flexibility to limit how much fuel customers can buy and to adjust pump prices for vehicles registered outside the country.

  • 19 March 2026
Foton establishes first overseas manufacturing base in SA

Foton establishes first overseas manufacturing base in SA

Foton has reached a significant milestone with the commencement of Completely Knocked Down (CKD) vehicle production at its manufacturing facility in Gqeberha, strengthening South Africa’s role in the company’s global manufacturing and export strategy.

  • 19 March 2026