
Kia’s Sales Cadet programme kicks off
Kia South Africa announced the introduction of its Sales Cadet Programme, which currently has 16 participants enrolled – comprising 10 females and six males.
- Industry News
- 7 April 2025
This year will see a near record number of vehicles competing for the title of South Africa’s Car of the Year (COTY) for 2024.
The winner of the competition, run by the South African Guild of Motility Journalist (SAGMJ) and sponsored by Old Mutual Insure, will emerge from the 18 finalists, 921 last year, chosen by the judges of the 38th annual COTY competition.
The spotlight will not only be on the overall winner, but also on the different category winners with the big announcement during May. From this year, there will be a special category for battery electric vehicles (BEVs) as they are integrated into the different segments according to price and specification where they can compete.
In the meantime, the evaluation of all the finalists will take place at Zwartkops racetrack in Pretoria from 4 to 6 March. Here the judges will assess the vehicles, and the final scoring round incorporates data from Lightstone Auto, utilising automated scoring based on market segment sales volumes and spec-adjusted competitor pricing.
The Motor Enthusiast's Choice (public vote) returns for the 2024 COTY competition. Watch out for upcoming social media posts featuring each finalist and vote for your favourite by liking it. The vehicle with the most likes wins, and three fortunate voters will secure an off-road driving course sponsored by Old Mutual Insure and the SAGMJ.
A golf day where the vehicles will be on display with their COTY branding is planned for 23 February at Silverlakes Golf Club in Pretoria.
Kia South Africa announced the introduction of its Sales Cadet Programme, which currently has 16 participants enrolled – comprising 10 females and six males.
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The Automotive Business Council (naamsa) has expressed concern over the recent announcement by US President Donald Trump to introduce additional tariffs on all imported products under what has been termed ‘Liberation Day’ trade measures.