Toyota South Africa Motors (TSAM) joined the MTN Shift Gaming Experience, one of South Africa’s largest national gaming tournaments, which is taking place at Hyprop Malls across the country.
As the official racing partner of the nationwide gaming convention, the Toyota Gaming Engine (TTGE) will play host to GT7 SuperSprint – a high-energy tournament guaranteed to deliver speed, skill and unforgettable fan experiences.
The tournament will travel to major Hyprop Malls nationwide, bringing a premium motorsport-inspired gaming experience to thousands of South African gaming enthusiasts. Two state-of-the-art sim rigs will be installed at each location, where visitors of all skill levels can strap in for free-to-play or the daily time lap challenges. The MTN Shift Gaming Experience will offer participants the opportunity to drive the exciting Toyota Gazoo Racing sports cars in a virtual setting.
While open to all ages, prizes will be awarded exclusively to participants aged 18 and older. Each day’s fastest lap will win a R1 000 shopping voucher to use at the mall where they competed. Winners of the grand prize, an all-expenses paid Toyota Gazoo Racing Driving Academy (TGRDA) experience for two, will be announced at the end of the MTN Shift Gaming Experience in September.
Event Dates and Locations:
“Toyota South Africa Motors is thrilled to help bring another exhilarating MTN Shift Gaming experience to life. We look forward to meeting fans on the ground and showcasing the power, excitement and innovation behind the Toyota brand – on and off screen,” says Tasneem Lorgat, General Manager: Marketing Communications.
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Nissan says the latest wave of launches from the brand in South Africa supports Nissan’s long-standing commitment to the country, underpinned by more than 60 years of local presence.
Advertisement
Advertisement
I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Europe’s automotive sector, once a global leader, is facing what McKinsey describes as “the largest transformation in the industry’s history”.
