Toyota renews sponsorship of the Absa Cape Epic until 2028

Following the 21st edition of the world’s pinnacle mountain bike race, Toyota South Africa Motors (TSAM) has proudly announced the renewal of the Absa Cape Epic sponsorship for another three years. The sponsorship renewal solidifies TSAM’s commitment to the endurance, passion and prestige that define the Absa Cape Epic.

25 Epic Toy1

Glenn Crompton, Vice President for Marketing at TSAM said: “The Absa Cape Epic’s legendary and demanding routes through the Western Cape perfectly reflect Toyota’s passion for off-road adventure. We’re proud to uphold our commitment to excellence in every facet of this extraordinary event and continue our sponsorship as the official vehicle and route partner.”

As the Official Vehicle Partner, TSAM has played a pivotal role in supporting all stakeholders and ensuring a seamless experience for the event's staff, crew and participants. From transporting vital race officials to providing logistical support along the gruelling route, TSAM’s fleet has been instrumental in making the Absa Cape Epic a resounding success.

Jonathan Meintjes, Global Director of the Epic Series, commented: “We are incredibly proud to continue our journey with Toyota South Africa – a partner whose values naturally align with the spirit of the Absa Cape Epic.

“From the rugged support on-course to elevating the spectator and rider experience, Toyota’s unwavering commitment over the past three years has added immense value to our event. This renewed partnership, through to 2028, is a powerful endorsement of the Epic Series, and we look forward to continuing to innovate, challenge limits and inspire together,” he says.

25 Epic Toy2
25 Epic Toy3
25 Epic Toy2
25 Epic Toy3

More Industry News stories

Dramatic ‘Transformer’ videos highlight SVI’S technology

Dramatic ‘Transformer’ videos highlight SVI’S technology

SVI Engineering, specialist manufacturer of armoured products in South Africa, has released a series of Transformer-inspired videos via its social media channels, highlighting how the company leverages its extensive expertise in the military and security fields to deliver civilian protection.

  • 3 February 2026
Pulse of new car sales in SA remains resilient

Pulse of new car sales in SA remains resilient

The new car buying trend has continued unabated into the new year, with January figures reflecting a 7.5% increase in total vehicle sales and passenger car volumes rising by 7.1%.

  • 3 February 2026
January vehicle sales on a positive trajectory

January vehicle sales on a positive trajectory

The positive momentum of new vehicle sales in 2025 seems set to continue in 2026, with January building on the previous year’s success, says the Automotive Business Council (naamsa).

  • 3 February 2026