Following the 21st edition of the world’s pinnacle mountain bike race, Toyota South Africa Motors (TSAM) has proudly announced the renewal of the Absa Cape Epic sponsorship for another three years. The sponsorship renewal solidifies TSAM’s commitment to the endurance, passion and prestige that define the Absa Cape Epic.
Glenn Crompton, Vice President for Marketing at TSAM said: “The Absa Cape Epic’s legendary and demanding routes through the Western Cape perfectly reflect Toyota’s passion for off-road adventure. We’re proud to uphold our commitment to excellence in every facet of this extraordinary event and continue our sponsorship as the official vehicle and route partner.”
As the Official Vehicle Partner, TSAM has played a pivotal role in supporting all stakeholders and ensuring a seamless experience for the event's staff, crew and participants. From transporting vital race officials to providing logistical support along the gruelling route, TSAM’s fleet has been instrumental in making the Absa Cape Epic a resounding success.
Jonathan Meintjes, Global Director of the Epic Series, commented: “We are incredibly proud to continue our journey with Toyota South Africa – a partner whose values naturally align with the spirit of the Absa Cape Epic.
“From the rugged support on-course to elevating the spectator and rider experience, Toyota’s unwavering commitment over the past three years has added immense value to our event. This renewed partnership, through to 2028, is a powerful endorsement of the Epic Series, and we look forward to continuing to innovate, challenge limits and inspire together,” he says.
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Europe’s automotive sector, once a global leader, is facing what McKinsey describes as “the largest transformation in the industry’s history”.
