GAC Motor ready to make an impact in SA, says Leslie
Salvador Caetano Auto is well on its way to setting up a dealer network for the new Chinese brand, GAC Motor, in South Africa.
- Dealer News
- 11 October 2024
The World Cup Rugby Champions, the Springboks, have a new vehicle partner after a three-year deal between the Boks and Toyota South Africa Motors (TSAM) was announced.
The company’s involvement in sponsorships cover a broad spectrum. This includes the Free State Cheetahs, Kaizer Chiefs, The South African Sports Association for the Physically Disabled (SASAPD), motorsport with the Gazoo Racing Teams, The Comrades, Toyota Gaming-Engine with E-Sports and Cycle Lab, to mentioned a few.
With rugby remaining amongst the top-ten interests of SA consumers throughout the years, there were no surprises when in 2011, TSAM changed from avid watcher to proud backer of the local game and picked its favourite rugby team – the Toyota Cheetahs.
“It goes without saying that Toyota has a strong bond with South African rugby - you can see it in our partnership with the Toyota Cheetahs and Free State Rugby. The future of South African rugby is bright, both domestically and internationally, and we are honoured to drive this new chapter in SA’s sporting journey,” says Leon Theron: Senior Vice President of Sales and Marketing at TSAM.
TSAM has, over the past 11 years, cemented its legendary support and commitment to local rugby through its partnership with the Cheetahs and the Free State Rugby Union.
So, it is perhaps fitting that the Springboks will play with Toyota as a partner at the Toyota Stadium in Bloemfontein on 9 July in the second game in the 2022 Castle Lager Incoming Series against Wales.
Jurie Roux, CEO of SA Rugby, says: “For many years, Toyota has been one of the most trusted motoring brands in South Africa, and to have them on board as one of our new sponsors is a great moment. We are living in particularly challenging times, but it speaks volumes of the value of the Springbok brand that we are still able to welcome new partners; it gives me great pleasure to welcome such an iconic brand like Toyota to the family.”
Lynn Simoncini never thought of herself as an innovator when she received her breast cancer diagnosis in 2022. However, after a double mastectomy, she found herself grappling with an unexpected source of pain during a routine activity — driving.
Mahindra is celebrating two decades in the South African automotive industry. Since its entry into South Africa in 2004 with the launch of the Mahindra Bolero, the group has been a key player in the local automotive market.
The Automobile Association (AA) has appointed Bobby Ramagwede (main photo) as its new Chief Executive Officer with effect from 1 October 2024. He brings extensive professional experience at CEO and Board level to the position in a career spanning almost two decades.