Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Toyota South Africa Motors (TSAM), in collaboration with the Pilanesberg Wildlife Trust, recently executed a large-scale dehorning initiative at the Pilanesberg National Park.
To safeguard the rhino population, anti-poaching units must be both visible and mobile. In recent years, TSAM has donated vehicles, covered all service costs, and partnered with Monitor dealers to refurbish additional vehicles.
“Toyota's global environmental policy is robust, and we are proud of our long-standing partnership with the Pilanesberg Wildlife Trust. Protecting our heritage and safeguarding these majestic animals are integral to our mission. We are committed to playing our role in ensuring the survival of this endangered species for future generations,” says John Thomson, Vice President of Future Toyota.
Black and white rhinos face extinction owing to rampant poaching for their horns. These horns are often exploited as a symbol of wealth, either as ornate dagger handles, decorative displays on mantelpieces or for medicinal reasons.
Claims are that rhino horns have mystical powers when consumed as a powder, purportedly acting as an aphrodisiac. In reality, rhino horns are composed primarily of keratin protein, the same substance found in human fingernails, and have no proven medicinal or aphrodisiacal properties. It also has no cancer-curing properties.
In 2016, Northwest Parks initiated a dehorning programme for all rhinos. The procedure itself does not harm the animal in any way and the horn regrows. For now, this process has proven effective in deterring poachers.
“The rhino horn is not connected to the animal’s skeletal structure but grows from a growth plate above the bone. Dehorning, while essential, is an expensive procedure, TSAM managed to cover 70% of the costs of the recent dehorning process in the Pilanesberg.
“This support, along with donor funding and the Pilanesberg Wildlife Trust, contributes to wildlife veterinarians and assistants, helicopters and pilots for darting, medication for sedation and stabilisation, ground teams, vehicles as well as volunteers. This collective commitment to protecting these magnificent animals and conserving wildlife make these efforts possible,” says John.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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If you are not taking care of your customer, your competitor will.
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