What SA can learn from Canada’s road safety success
While the US battles soaring road deaths, Canada achieved an 18% decline through comprehensive safety policies. Could South Africa replicate this success?
- Industry News
- 5 August 2025
Toyota South Africa Motors (TSAM), the current vehicle sponsor for the 2023 Rugby World Champions, the Springboks, has extended the partnership to the South African Rugby Union (SARU) president, Mark Alexander.
The collaboration between the SARU president and Toyota marks the beginning of a dynamic partnership. Mark Alexander is set to receive a brand-new Toyota Prado 2.8GD VX-L, adding an adventurous touch to his leadership journey.
“We are pleased to welcome Mark Alexander to the Toyota Family. This partnership is testament to our shared values of excellence, dedication and South African heritage. The choice of the Toyota Prado reflects the brand’s dedication to providing vehicles that not only meet high-performance standards but also mobility for all,” says Leon Theron, Senior Vice President of Sales and Marketing at TSAM.
“I am grateful for Toyota’s commitment to South African rugby and their goal towards creating mobility solutions for all. This gesture is true testament of their drive both on and off the field,” says Mark Alexander, President of SARU.
While the US battles soaring road deaths, Canada achieved an 18% decline through comprehensive safety policies. Could South Africa replicate this success?
South Africa's premium automotive sector has experienced unprecedented consolidation over the last two years, with multiple luxury brands restructuring their dealership networks in response to declining sales, economic pressures, and shifting consumer preferences.
Almost every dealership has them – listings that sit quietly in the background, gathering cobwebs. Despite looking good on paper, some used vehicles attract minimal buyer attention and quietly chip away potential revenue. But what if those slow movers weren’t dead ends, but missed opportunities waiting for the right tweak?
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
While the US battles soaring road deaths, Canada achieved an 18% decline through comprehensive safety policies. Could South Africa replicate this success?
President Cyril Ramaphosa has expressed strong confidence in South Africa's automotive industry, stating it is making crucial investments to build resilience and lead the transition to green mobility despite mounting global pressures.
South Africa is scrambling to protect its economy after USA’s President Donald Trump signed sweeping tariff measures targeting the country's key exports, potentially putting 100 000 jobs at risk, reported Reuters on 1 August.