Toyota extends partnership to SARU president

Toyota South Africa Motors (TSAM), the current vehicle sponsor for the 2023 Rugby World Champions, the Springboks, has extended the partnership to the South African Rugby Union (SARU) president, Mark Alexander.

24 Saru1

The collaboration between the SARU president and Toyota marks the beginning of a dynamic partnership. Mark Alexander is set to receive a brand-new Toyota Prado 2.8GD VX-L, adding an adventurous touch to his leadership journey.

Leon Theron, Senior Vice President of Sales and Marketing at TSAM, hands over the keys of a new Prado to SARU president, Mark Alexander.

“We are pleased to welcome Mark Alexander to the Toyota Family. This partnership is testament to our shared values of excellence, dedication and South African heritage. The choice of the Toyota Prado reflects the brand’s dedication to providing vehicles that not only meet high-performance standards but also mobility for all,” says Leon Theron, Senior Vice President of Sales and Marketing at TSAM.

“I am grateful for Toyota’s commitment to South African rugby and their goal towards creating mobility solutions for all. This gesture is true testament of their drive both on and off the field,” says Mark Alexander, President of SARU.

More Industry News stories

Mahindra’s Fusion Fest ready to blast off

Mahindra’s Fusion Fest ready to blast off

The SunBet Arena in Pretoria is a hive of activity as Mahindra South Africa finalises preparations for its historic Fusion Fest this Saturday (22 February).

  • 21 February 2025
Digi Cars Group showcasing line-up, armoured Chery at EidFest

Digi Cars Group showcasing line-up, armoured Chery at EidFest

Digi Cars Group, a dealership group in the South African automotive industry, is making an impact at this year’s EidFest, which is taking place at the Gallagher Convention Centre from Thursday, 20 February to Sunday, 23 February 2025.

  • 21 February 2025
NADA and SAVRALA formalise long-standing partnership

NADA and SAVRALA formalise long-standing partnership

The National Automobile Dealers' Association (NADA) and the Southern African Vehicle Rental and Leasing Association (SAVRALA) have signed a Memorandum of Agreement (MOA), marking the formalisation of a relationship that has existed informally for many years.

  • 21 February 2025