South Africans and South African machines roaring at Dakar
For South Africa, this race is more than just a contest of speed and endurance: it is a showcase of local engineering excellence.
- Industry News
- 14 December 2025
Toyota South Africa Motors (TSAM), the current vehicle sponsor for the 2023 Rugby World Champions, the Springboks, has extended the partnership to the South African Rugby Union (SARU) president, Mark Alexander.
The collaboration between the SARU president and Toyota marks the beginning of a dynamic partnership. Mark Alexander is set to receive a brand-new Toyota Prado 2.8GD VX-L, adding an adventurous touch to his leadership journey.

“We are pleased to welcome Mark Alexander to the Toyota Family. This partnership is testament to our shared values of excellence, dedication and South African heritage. The choice of the Toyota Prado reflects the brand’s dedication to providing vehicles that not only meet high-performance standards but also mobility for all,” says Leon Theron, Senior Vice President of Sales and Marketing at TSAM.
“I am grateful for Toyota’s commitment to South African rugby and their goal towards creating mobility solutions for all. This gesture is true testament of their drive both on and off the field,” says Mark Alexander, President of SARU.
For South Africa, this race is more than just a contest of speed and endurance: it is a showcase of local engineering excellence.
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