Volvo debuts centum typeface for safer, simpler in car interaction
Volvo Cars has partnered with type specialists Dalton Maag to develop Centum, a bespoke typeface crafted specifically for the in‑car environment.
- Industry News
- 19 January 2026
Toyota South Africa Motors (TSAM), the current vehicle sponsor for the 2023 Rugby World Champions, the Springboks, has extended the partnership to the South African Rugby Union (SARU) president, Mark Alexander.
The collaboration between the SARU president and Toyota marks the beginning of a dynamic partnership. Mark Alexander is set to receive a brand-new Toyota Prado 2.8GD VX-L, adding an adventurous touch to his leadership journey.

“We are pleased to welcome Mark Alexander to the Toyota Family. This partnership is testament to our shared values of excellence, dedication and South African heritage. The choice of the Toyota Prado reflects the brand’s dedication to providing vehicles that not only meet high-performance standards but also mobility for all,” says Leon Theron, Senior Vice President of Sales and Marketing at TSAM.
“I am grateful for Toyota’s commitment to South African rugby and their goal towards creating mobility solutions for all. This gesture is true testament of their drive both on and off the field,” says Mark Alexander, President of SARU.
Volvo Cars has partnered with type specialists Dalton Maag to develop Centum, a bespoke typeface crafted specifically for the in‑car environment.
Time to enter is running out for prospective participants in the 16th Simola Hillclimb, which will be held in the Knysna region later this year from 30 April to 3 May.
With the local automotive market’s consistent growth, month after month last year, one brand is not giving up a piece of its sales cake slice.