Toyota South Africa Motors (TSAM) kicked off 2022 with 12 480 sales in January. With this, TSAM matched its pre-COVID-19 figures in the first month of the year.
The TSAM aggregate accounts for a remarkable market share of 30.2% out of the 41 382 total units sold in South Africa in January. In other words, for every ten vehicles sold last month, three of them were either Toyota-, Lexus- or Hino-branded models.
Interestingly, Toyota also topped the sales charts in both the passenger (7 946) and light commercial vehicle (4 366) segments.
Retailing 2 803 units, Hilux took overall honours in January as SA and Toyota’s best-selling vehicle, while the HiAce Ses’fikile continued its sales prowess as the country’s favourite people mover with 1 076 units sold.
In the passenger category, the Urban Cruiser secured the title of most popular SUV with total sales of 1 454. Other notable performances in the segment included the Starlet (1 472), Corolla Cross (1 356), Agya (888), Corolla Quest (741) and Fortuner (707).
On the luxury front, the Land Cruiser 300 and Prado posted 249 and 164 units respectively, while the more niche Lexus variants garnered a total of 53 sales.
Toyota’s truck division, Hino, sold a total of 134 vehicles in January. The Hino 500-Series registered sales of 57 trucks, while the 300-Series sold a total of 46 units.
Senior Vice-President of Sales and Marketing at TSAM, Leon Theron, says the company’s marketing strategy is not just limited to new vehicle sales leadership. He therefore commended TSAM’s parts distribution division for shipping no fewer than 1.4 million vehicle parts locally while over 357 000 pieces were shipped across our borders in January.
As South Africans keep their vehicles for longer, aftersales service and dealership experience are becoming critical drivers of long-term brand loyalty, according to Hyundai Automotive South Africa.
Wayve, Uber and Nissan announced the signing of a memorandum of understanding to collaborate on the development of robotaxis and commence activities to realize the deployment of robotaxi services.
A Hino 300 714, bought new in 2018 from Pupkewitz Hino in Windhoek, continues to provide reliable service after recording more than a million kilometres traversing a variety of roads in remote, rural areas and urban centres in Namibia.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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Wayve, Uber and Nissan announced the signing of a memorandum of understanding to collaborate on the development of robotaxis and commence activities to realize the deployment of robotaxi services.
A Hino 300 714, bought new in 2018 from Pupkewitz Hino in Windhoek, continues to provide reliable service after recording more than a million kilometres traversing a variety of roads in remote, rural areas and urban centres in Namibia.
Toyota South Africa Motors (TSAM) returns as sponsor of the Absa Cape Epic for the fourth consecutive year, standing alongside Absa, which celebrates 20 years as title sponsor of the world’s toughest mountain bike stage race.
