Toyota South Africa Motors (TSAM) kicked off 2022 with 12 480 sales in January. With this, TSAM matched its pre-COVID-19 figures in the first month of the year.
The TSAM aggregate accounts for a remarkable market share of 30.2% out of the 41 382 total units sold in South Africa in January. In other words, for every ten vehicles sold last month, three of them were either Toyota-, Lexus- or Hino-branded models.
Interestingly, Toyota also topped the sales charts in both the passenger (7 946) and light commercial vehicle (4 366) segments.
Retailing 2 803 units, Hilux took overall honours in January as SA and Toyota’s best-selling vehicle, while the HiAce Ses’fikile continued its sales prowess as the country’s favourite people mover with 1 076 units sold.
In the passenger category, the Urban Cruiser secured the title of most popular SUV with total sales of 1 454. Other notable performances in the segment included the Starlet (1 472), Corolla Cross (1 356), Agya (888), Corolla Quest (741) and Fortuner (707).
On the luxury front, the Land Cruiser 300 and Prado posted 249 and 164 units respectively, while the more niche Lexus variants garnered a total of 53 sales.
Toyota’s truck division, Hino, sold a total of 134 vehicles in January. The Hino 500-Series registered sales of 57 trucks, while the 300-Series sold a total of 46 units.
Senior Vice-President of Sales and Marketing at TSAM, Leon Theron, says the company’s marketing strategy is not just limited to new vehicle sales leadership. He therefore commended TSAM’s parts distribution division for shipping no fewer than 1.4 million vehicle parts locally while over 357 000 pieces were shipped across our borders in January.
Mitsubishi Motors has revived the Pajero name with the launch of the fifth generation Pajero Cross Country. The new model does not simply replace the previous Pajero that disappeared from the market in 2021. Its relationship with the Pajero Sport is equally important, particularly for markets such as South Africa.
Range Rover, long regarded as the original luxury SUV, has introduced its first electric model. The vehicle is built at the Solihull plant in the UK, where Range Rover production has taken place since 1970.
Audi South Africa has introduced the new Q5 range, comprising the third-generation Q5 SUV, second-generation Q5 Sportback, and the performance-focused SQ5 SUV and SQ5 Sportback. The range is built on Audi's Premium Platform Combustion and brings a new generation of petrol and diesel engines to the nameplate.
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