The reality of a breakdown during the hostile Dakar
The Dakar Rally is often portrayed as a heroic clash between man, machine and an unforgiving wilderness.
- Industry News
- 14 December 2025
Always reporting on dealer news specific and the automotive industry in general, Dealerfloor was the one to walk away with the silverware this time around.
Dealerfloor, a motoring industry news portal for vehicle dealerships, won the Top Media House of the Year Award at naamsa’s annual Accelerator Awards, held at the Gallagher Convention Centre in Midrand on Friday evening.
The awards were the highlight at the Automotive Business Council’s (naamsa) SA Auto Week where stakeholders from across all spheres come together to discuss and plan solutions to drive progress within the local automotive industry.
Naamsa recognises people who make an invaluable contribution to the development and growth of the automotive industry in the country, apart from category awards for vehicles in different segments and awards related to the automotive industry.


Dealerfloor consists of researched and industry submitted content, making it southern Africa’s premier news and information portal for dealerships to tell their stories to a wider audience.
This dealer-focused innovation is made possible with the support and endorsement of Absa Vehicle and Asset Finance and the news categories on dealerfloor.co.za include Dealer News, Industry News, Electric Vehicles, Product News, Jobs Board and an Industry Calendar. Dealerfloor also has a strong online and social media presence.
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