Mitsubishi Motors South Africa was presented with the Top Performer award in the After-sales – Customer Experience category at the brand’s recent annual global after-sales business excellence awards ceremony in Thailand.
The award measures service excellence in comparison to that of dealers in other regions.
Over the past five years, Mitsubishi Middle East and Africa has challenged their distributors to achieve the top three status in their respective country when measured against the top competitor brands in their respective markets.
The KANTAR Competitive Base CSI Programme was launched to measure this performance by tracking customer satisfaction across the whole after-sales service journey over a six-month period annually.
In addition to measuring performance, the programme is also designed to instil an impact-based customer experience action plan, which positively influences the customer journey.
Mitsubishi Motors SA far exceeded the target of a top three. For the third consecutive year, Mitsubishi Motors South Africa has secured the number one position in South Africa. MMSA is also the only country in the MMME region to accomplish this.
“This result and our consistent performance over the last three years are testament to the dedication and commitment of the MMSA team as well as our entire dealer network, which always works hard to improve service levels and to make each and every service experience memorable, during the initial interaction with our valued customers,” says Steven Terblans (General Manager Aftersales at Mitsubishi Motors SA).
Criteria measured include service initiation, service advisor, in-service experience, vehicle pick-up, service quality and digital aspect. An in-depth survey focuses on all the customer touch points under each of these criteria.
“While this programme is a great way of measuring ourselves against our peers in different markets, more crucially it allows us to continually refine our service to our customers,” says Jeffrey Allison, General Manager Marketing for Mitsubishi Motors South Africa.
Mitsubishi Motors SA is in the midst of a complete range revitalisation. The Triton and Outlander were recently launched in SA, and customers can look forward to exciting new model launches throughout the year, including the arrival of the much-anticipated Xpander Cross.
As fuel prices continue to climb across South Africa, many motorists are beginning to question whether owning a car still makes financial sense. With in-land petrol prices now at R26.63 a litre and diesel costs rising sharply in May, transport expenses are placing growing pressure on household budgets.
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Pinewood.AI has added two new embedded modules to its Business Intelligence Solution, giving dealers and OEMs greater insight into financial performance and the customer journey, it says.
Margins are shrinking, customers are under financial strain, and competition is intensifying across South Africa’s motor retail sector. Against this backdrop, dealerships are being forced to rethink how they remain profitable while still building customer trust and long term sustainability.
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