Ford South Africa’s 100th anniversary is more than a milestone, it’s a testament to resilience, unity and an enduring legacy, says the manufacturer, the first automaker to take root in South Africa.
To commemorate this historic journey, we’re excited to release the final video from Ford SA’s ‘Our Ford Stories’ series, coinciding with the close of our Centenary Celebrations. Through this series, Ford South Africa reflects on the milestones that have shaped a legacy deeply intertwined with the country and its people.
“To stand the test of time and still be going strong is a remarkable achievement, and a very humbling one,” says Neale Hill, President of Ford Motor Company Africa. “Ford South Africa is defined not only by our legacy of resilience and innovation but by the people who bring it to life every day. From those who’ve been with us for decades to new generations embracing Ford's values, our strength lies in a deep commitment to supporting each other and uplifting our communities.”
This anniversary is a collective celebration that resonates through generations. It reflects a legacy shared by Ford’s diverse workforce, who carry forward a pride and identity rooted in the rich history of Ford’s contributions to South Africa. Each story, memory and milestone over the past century forms the foundation for the future, inspiring the next 100 years of Ford in South Africa.
The final video instalment of ‘Our Ford Stories’ series is a tribute to the enduring relationships, resilience and shared spirit that have defined Ford South Africa and will propel us forward into the future.
This year will be Absa’s second year of its partnership with the 2025 Cars.co.za Awards, South Africa’s most comprehensive motoring awards programme, which recognises the best in the local new-vehicle market across 13 segments annually.
Dealerfloor recently reported that Volvo Car South Africa is restructuring its operations in the country as part of a long-term brand strategic realignment that will see the number of Volvo dealerships decrease.
Leading online motoring portal Cars.co.za is putting the final touches to its upcoming Awards event, set to take place at Mall of Africa on Thursday, 27 February. Sponsored by Absa, the prestigious event will host motor industry heavyweights, media, celebrities and other stakeholders when it crowns the best cars in 13 respective segments of the market.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
This year will be Absa’s second year of its partnership with the 2025 Cars.co.za Awards, South Africa’s most comprehensive motoring awards programme, which recognises the best in the local new-vehicle market across 13 segments annually.
Dealerfloor recently reported that Volvo Car South Africa is restructuring its operations in the country as part of a long-term brand strategic realignment that will see the number of Volvo dealerships decrease.
Leading online motoring portal Cars.co.za is putting the final touches to its upcoming Awards event, set to take place at Mall of Africa on Thursday, 27 February. Sponsored by Absa, the prestigious event will host motor industry heavyweights, media, celebrities and other stakeholders when it crowns the best cars in 13 respective segments of the market.
