Ford South Africa’s 100th anniversary is more than a milestone, it’s a testament to resilience, unity and an enduring legacy, says the manufacturer, the first automaker to take root in South Africa.
To commemorate this historic journey, we’re excited to release the final video from Ford SA’s ‘Our Ford Stories’ series, coinciding with the close of our Centenary Celebrations. Through this series, Ford South Africa reflects on the milestones that have shaped a legacy deeply intertwined with the country and its people.
“To stand the test of time and still be going strong is a remarkable achievement, and a very humbling one,” says Neale Hill, President of Ford Motor Company Africa. “Ford South Africa is defined not only by our legacy of resilience and innovation but by the people who bring it to life every day. From those who’ve been with us for decades to new generations embracing Ford's values, our strength lies in a deep commitment to supporting each other and uplifting our communities.”
This anniversary is a collective celebration that resonates through generations. It reflects a legacy shared by Ford’s diverse workforce, who carry forward a pride and identity rooted in the rich history of Ford’s contributions to South Africa. Each story, memory and milestone over the past century forms the foundation for the future, inspiring the next 100 years of Ford in South Africa.
The final video instalment of ‘Our Ford Stories’ series is a tribute to the enduring relationships, resilience and shared spirit that have defined Ford South Africa and will propel us forward into the future.
Volkswagen is abandoning its separate electric vehicle naming convention, opting instead to align its battery-electric models with established combustion engine nameplates. The German automaker announced that the strategy shift would begin with the ID Polo, set to debut in 2026.
Europe's automotive industry has issued a unified call for the European Union (EU) to recalibrate its green transition strategy, with leading manufacturers and suppliers expressing growing concerns about the feasibility of current electrification timelines and regulatory frameworks.
South African business sentiment deteriorated further in the third quarter of 2025, falling one point to reach 39, well below the long-term benchmark of 42 points, as punitive US tariffs took their toll on exporters, Reuters reported on Wednesday
Advertisement
Advertisement
Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Europe's automotive industry has issued a unified call for the European Union (EU) to recalibrate its green transition strategy, with leading manufacturers and suppliers expressing growing concerns about the feasibility of current electrification timelines and regulatory frameworks.
South African business sentiment deteriorated further in the third quarter of 2025, falling one point to reach 39, well below the long-term benchmark of 42 points, as punitive US tariffs took their toll on exporters, Reuters reported on Wednesday
Article written in conjunction with Keyloop.
