The reality of a breakdown during the hostile Dakar
The Dakar Rally is often portrayed as a heroic clash between man, machine and an unforgiving wilderness.
- Industry News
- 14 December 2025
Ford South Africa’s 100th anniversary is more than a milestone, it’s a testament to resilience, unity and an enduring legacy, says the manufacturer, the first automaker to take root in South Africa.
To commemorate this historic journey, we’re excited to release the final video from Ford SA’s ‘Our Ford Stories’ series, coinciding with the close of our Centenary Celebrations. Through this series, Ford South Africa reflects on the milestones that have shaped a legacy deeply intertwined with the country and its people.
“To stand the test of time and still be going strong is a remarkable achievement, and a very humbling one,” says Neale Hill, President of Ford Motor Company Africa. “Ford South Africa is defined not only by our legacy of resilience and innovation but by the people who bring it to life every day. From those who’ve been with us for decades to new generations embracing Ford's values, our strength lies in a deep commitment to supporting each other and uplifting our communities.”
This anniversary is a collective celebration that resonates through generations. It reflects a legacy shared by Ford’s diverse workforce, who carry forward a pride and identity rooted in the rich history of Ford’s contributions to South Africa. Each story, memory and milestone over the past century forms the foundation for the future, inspiring the next 100 years of Ford in South Africa.
The final video instalment of ‘Our Ford Stories’ series is a tribute to the enduring relationships, resilience and shared spirit that have defined Ford South Africa and will propel us forward into the future.
The Dakar Rally is often portrayed as a heroic clash between man, machine and an unforgiving wilderness.
For South Africa, this race is more than just a contest of speed and endurance: it is a showcase of local engineering excellence.
Stellantis and Bolt have announced a partnership to jointly explore the development and deployment of Level 4 autonomous vehicles for commercial operations across Europe, marking a significant step to bring driverless mobility to the continent's streets.
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The Dakar Rally is often portrayed as a heroic clash between man, machine and an unforgiving wilderness.
For South Africa, this race is more than just a contest of speed and endurance: it is a showcase of local engineering excellence.
Stellantis and Bolt have announced a partnership to jointly explore the development and deployment of Level 4 autonomous vehicles for commercial operations across Europe, marking a significant step to bring driverless mobility to the continent's streets.