The Kyalami Grand Prix Circuit, powered by Wesbank, will be roaring with the Festival of Motoring (FoM event from 28 to30 August again, under the theme “Driven by Purpose, Defined by Legacy.”
In an increasingly digital world, FoM remains the essential physical touchpoint where automotive heritage and future technology meet. It’s a place where brands, consumers, and communities reconnect through real experiences
“We are meeting customers where buying decisions truly happen, inside the car and on the track,” says Michael Dehn, Managing Director of Messe Frankfurt SA.
Lebo Gaoaketse, WesBank Head of Marketing and Communication, adds that rising consumer confidence signals a strong year ahead: “The Festival shows how eager people are to reconnect with the industry.”
The 2026 event is built on scale, variety, and experiential depth. Visitors can look forwards to 10 000+ track drives with more than 20 major brands participating, 50 pit doors and main circuit action, self-handling track with over 40 vehicles available for personal testing of agility, stability, and a braking and the 4x4 Village. For the more adventurous, the new FoM Adventure Zone, offering drifting rides and karting challenges, is not to be missed.
High‑performance track thrills to look forward to is the Sunbet ZX10 Masters Cup, the Investchem Formula One‑Type Demonstrations, the Vilaca Racing Speed Challenge, the BMW M-Performance Parts Race Series and even a Simola Hillclimb Experience (a Johannesburg rendition of the iconic Knysna event, supported by driver academies from Volkswagen and Mercedes‑Benz).
Off-track, FoM embraces the lifestyle and community behind automotive passion by hosting Premier car clubs that will headline this year’s expanded Show & Shine culture. Retail hubs offer leading brands including Castrol, The Grand Prix Store, and Autostyle Motorsport.
There are also tailored hospitality packages available. Contact Judy Maharaj (Show Director) at judy.maharaj@za.messefrankfurt.com
Volvo has confirmed that its vehicles will now integrate Google’s Gemini artificial intelligence system. This development builds on the company’s existing collaboration with Google, which already provides Android Automotive OS and Google services in Volvo models.
New vehicle sales in 2026 continued their positive trend in April, with the 47 979 units sold marking the best April figure since 2013. This represents a remarkable performance by local automotive retailers despite a host of economic headwinds and a challenging trading environment.
April 2026 marked a turning point in South Africa’s economic landscape, as global energy markets were jolted by escalating geopolitical tensions in the Middle East, according to naamsa | The Automotive Business Council.
Advertisement
Advertisement
You can't buy happiness but you can buy cars and that's kind of the same thing.
Unknown
Volvo has confirmed that its vehicles will now integrate Google’s Gemini artificial intelligence system. This development builds on the company’s existing collaboration with Google, which already provides Android Automotive OS and Google services in Volvo models.
New vehicle sales in 2026 continued their positive trend in April, with the 47 979 units sold marking the best April figure since 2013. This represents a remarkable performance by local automotive retailers despite a host of economic headwinds and a challenging trading environment.
April 2026 marked a turning point in South Africa’s economic landscape, as global energy markets were jolted by escalating geopolitical tensions in the Middle East, according to naamsa | The Automotive Business Council.
